Flow State Business

Collapsing Wealth Timelines: My 3 biggest income jumps and how they happened

• Ruby Lee

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This episode is not for your logical mind.


It’s for the version of you who’s ready to collapse timelines, shift money identities, and finally lead from the version of you who already knows.


I’m taking you inside the three biggest wealth jumps I’ve made – from 100K in 100 days, to my first million, to what it actually feels like to hold the energy of multiple millions with ease.


No spreadsheets. No budget hacks. Just truth. Embodiment. And the frequency shifts that change everything.


This conversation is deep. Soul-level. Meant to land in your body before your brain catches up. So be here with me. 


 I just wanna start by saying that this conversation is not meant for your logical mind. Put that aside. This conversation is meant to expand you. This conversation is meant to come from this full trust, knowing that it's landed somehow in your ears because someone's sent you to this episode, or it's just autoplayed, or you've clicked on something and here you are.

This conversation is meant for your subconscious to do a lot of the work right now. Because we can't be sitting here talking about jumping wealth timelines and shifting money identities from a place where it has to make sense to you. That's just not how you get there. I know that for all of us here we are, 99.999% entrepreneurs.

It's so easy to fall into the, what's the plan for me to get to my next a hundred K month? What's the plan for me to make another 250 K quarter? What's the plan for me to make a $10 million year and I need my budgets, and I need my financials, and I need my consulting plans and all of that. Just for this episode.

Be here. Listen, allow yourself to be expanded. I'm gonna be sharing. A whole bunch of examples with you today. And you know, I don't record episodes like this one unless I've really got something to say about it. And I know that this is gonna land really deeply. Like drop into your soul kind of deep. Are you ready?

Because money, timelines is no joke. I'm not gonna be like, let's build out the next. You know, three year brand plan so that you can hit six figures. That's not our story, and I know that if you are listening to this, it's not your story either. This is the kind of discussion that creates wealth jumps and it defies logic so much.

So your friends, your family, your audience members, they're gonna be like, how did you do that? So you're gonna hear me talk a lot about these conversations and these terminologies, that some might be new to you, some might not be. You've heard it and it might sound airy fairy at one stage and suddenly it's landing.

That's great. That means that you're surrounding yourself with more of these conversations and the subconscious is helping you connect the dots. So if you hear me say terms like the quantum shift, collapsing time, living from the future, living in the now frequency shifts. Just be with me. Allow that to become a definition that only your soul understands.

And I know, like when I first started talking about wealth shifts and identity changes to do with. Being rich and money and wealth and financial abundance, abundance in general. A lot of this was just swirling around my head like, what are these people talking about? I was reading all these books around money and like, wait, I was never taught this at school.

I was never taught this at home. This is not how I was brought up. I just, I definitely wasn't talked about this in corporate. So if this is just something that you are rewiring to understand right now, I'm so happy that you're here and. This is also something that I think you should be proud of because I definitely don't feel it would've landed here if you weren't already doing the work.

You were not meant to listen to this episode until you were ready to listen to it. And I just wanna say that it is so possible for you to go from wherever your starting point is, wherever it is, that it feels like, God, I wish I was like just doing better with money. Or you might be at the precipice of. A whole new rush of financial abundance that's literally gonna rush into your life between now and the end of this year, let's say.

This is exciting and I've done some amazing things with money, and money's done amazing things with me. I've done it again and again in my business, and it's not because I'm special. It's not because I've manifested on the exact full moon with a clear quartz between my thighs, whatever, and you know that, I mean, it's definitely fun to be doing things like that, but I just want you to know it's because I began and I was interested in understanding the energetics.

Of wealth and my wealth code and the way that money and abundance and financial gains was meant to sit with me and my own personal belief system and my wealth codes. So lemme tell you exactly. What changed my life, and I'm gonna talk about maybe one, no, maybe two or three wealth jumps, just to give you some really great examples.

'cause what I also want you to think about is times when you have experienced a wealth jump, whether it be a pay rise, whether it be a sold property, whether it be an inheritance, something. I know that we have all experienced a level of a wealth jump, even a simple pay rise, right? We wanna start from somewhere, because what your brain's likely wanting to do right now is to actually find an example so that none of this sounds like batshit crazy, basically.

That it's trying to anchor to something that's like, oh yeah, that's kind of happened to me before. And then for others of you who've done this work, you're like, yep. I remember in 2022 this happened. I went from hardly earning anything in my business to having a 200 k. Month, right? Something like that. And I've heard these stories again and again all the time.

So if you hear me talk about these stories, I'm not just making these numbers up. I've been in the world of quantum wealth jumps and money expansion stories because my clients have experienced it. I've experienced that. I've surrounded myself with people who have experienced it, and it's just become my normal now.

So I'm so happy to be sharing what is just so normal for me to discuss around money. This is probably gonna be one of the points that I'll make a bit later on, but okay, first, so the first jump for me, my first wealth jump happened pretty early on in my business, so maybe you've heard me talk about how I went from the first day of my business with zero income, because everyone starts from zero to making a hundred thousand dollars cash received in a hundred days.

To be completely honest, I wasn't broke. I wasn't desperate. I had savings. I had a runway. I knew what I was doing when I started the business in terms of knowing that I wasn't likely going to be making sales straight away. I had this like realist side of me that was like, Hey, rub, like you've got a family, you've got two kids.

You've got a mortgage, you've got bills to pay. Don't be an idiot. Actually have money. Put aside. Allow your business to breathe and to grow. And I had this already, this luxury of time. I had six months up my sleeve where if I didn't earn a single dollar, we would be fine. But I had something a lot more powerful than that.

So that's the logic stuff. And I had something that was a lot more, oh gosh. Like it was just filled with conviction. It's what I would define as an inner standard. It's like a compass. It was this identity. It was a frequency that I chose to hold no matter what. And I remember sitting at home first day after quitting my job and it's weird if any of you remember that day, you kind of have this freedom paradox where time doesn't really exist.

You don't have to like rush to the car, to rush to the train station, to rush to the office. And I'm sitting there and I'm just like, all right, this is it. This is what I've dreamt of this moment. It's taken me ages to start this business and to be full-time into it, and here I am. And on day one, I opened my journal and I wrote down how much I wanted to be earning.

And I, I didn't write down a hundred days, but I wrote down the number a hundred thousand. And the reason why I wrote that down, it wasn't a test for the universe. It wasn't like this stretch goal that I had. It was a. Decision that I made because I guess where it came from was I had this base salary where I came from in corporate, like any job I ever had, my base salary was at least a hundred K at least.

And then I had bonuses and I had, you know, all kinds of things on top of that. And I said to myself, if I could make that base salary in the first little while of having my business. How would that feel? And immediately it was just like this big, oh, such an exhale. Like I just wanna get that number out of the way so that I can have fun with my company and my business for the rest of the year and take the pressure off.

I'm really good at playing with that energy, by the way. I'm really good and I have multiple examples of what that looks like. You know, if I want a house that. I don't know, like once I manifested buying a house and I wanted to pay it all off in full another time, I manifested buying a house and I paid off the whole year's mortgage in full within a couple of months just to get that out of the way.

So for me, I wanted to get a hundred grand out of the way. So my nervous system would be so much more grounded. I didn't want it to take 12 months for me to hit what I had was making in corporate. You know what I mean? So that was my goal. It wasn't stretchy because I knew I was already a match to a hundred thousand.

Like that's been my baseline in corporate for years and years and years prior to starting my business. So of course I could make it in my own business. Of course, people would pay me that. I was very well sought after people were headhunting me for that minimum wage, like not minimum wage, but you know what I mean, the minimum salary forever.

And when you decide from that place. Not from a place of doubt and not from a place of, Ooh, let's try this out and see what happens. And holding the universe ransom, like, you know, testing out your manifestation muscles, so to speak. But from this place of, yeah, that feels really good to get that out of the way.

And this is now the option that I wanna go with. I'm choosing option A. I'm telling you, the universe responds so quickly and so fast to that. Because it's not even about the money, it's about the momentum. It's about the decision that a hundred K fell into my lap because I just knew, I trusted myself with that number and it was kind of like this.

I already had the proof. I already had the proof because it's what my corporate job was paying me, that I wasn't gonna shrink backwards in terms of income. The frequency of my money. Energy was already there. I'd already built a lifestyle around that. I'd already built a level of wealth and everyday spend around that.

So why would I go backwards? Why would I be asked to start a business to go backwards? That just wasn't my story. I wasn't at all gonna shrink back into an even older version of me from a previous timeline that was earning like 20 KA year. No. And that's what made it feel really real. It was in that version of me that I became that a hundred K in a hundred days entrepreneur because I decided that I wasn't going to go backwards.

I made content from that strategy. I priced offers from that energy. I said yes to everything. I said yes to myself so often. I said yes to the things that felt really scary. I said yes to the consulting offers. I said yes to the weird short-term contracts. Like everything that I just knew was coming to me at a super fast pace because I wanted to get that a hundred K locked away and done.

And that's how it happened. So I want you to think about firstly. What is that number that for you is a non-negotiable? Like you would love to just get that number almost locked in and outta the way so that you can breathe. So that's question one. And question two, if you are like, damn, I never thought about it that way.

And you've kind, you know that you've let your standards slip, that's okay. We're not gonna be mad at ourselves about that, but we just wanna rewrite. And even if you don't wanna write that down, say it whilst you're driving or if you're on your walk, just say, you know, my new standard. Is actually the standard I already had and name that standard.

Name the number. So I am a hundred thousand dollars person. I am a $200,000 earner. I've always made $25,000 easily. I've always made a thousand dollars a week. I used to get paid $500 a contract. It's easy for me to charge $150 for what I'm selling, whatever that number is. I want you to say yes to yourself so often that that number has no choice but to catch up with you.

That is wealth jump number one. Okay. Secondly, wealth jump two. I went from a hundred K in a hundred days to a million dollars. So, ooh, let's talk about this one. This, this wealth jump was actually about something that isn't talked about enough in the entrepreneurial world. Because I feel a lot of the books and a lot of the resources and maybe, you know, wherever it is that you're learning about money, is talking about these really safe, uh, money jumps or income leaps that you make.

Nobody talks about a hundred k, $2 million. And the main thing that actually drives it, to me, this is the main thing, it's about proximity. So what does that mean exactly? I didn't have a business plan starting out. I actually still don't have a air quotes business plan. I know where I'm going. I have a strategy.

I talked about more specifically my content strategy in the last episode and how I have this no plan plan that's like blowing up my socials right now. And the same thing kind of goes with money. I don't have like this stepped financial plan around how I'm gonna build out my generational wealth. And if that's your thing.

Go for it, go nuts. But if I had something like that, it would feel like a cage. Instead, I wanted to start putting myself into rooms of possibility. I wanted to put myself into million dollar rooms where talking about big money wasn't rare, like it was normal. And when I looked around my own network and rooms that I was going to, like, whether it was meetups or networking events.

I put myself in a lot of rooms at the time where the leading words around the networking groups was small business owners, and I know that that's actually a tax term, so it's under an income bracket. You are a small business owner. I totally understand that. But what I found was when I was attending a lot of these local events, this is when I was living in Melbourne, a lot of the small business owners also thought about their business as a small business.

When I went into those rooms and I was talking about my dreams of building a global online coaching company, that would have incredible impact for years and years to come. I think a lot of the conversations that I had were just met with blank faces. That was a really, really big moment. I remember coming back from one of those events and I just said to my husband, whoa, I need to not go there anymore.

I need to find bigger rooms. And I did, I found a Mastermind. I actually found two masterminds, so within about a year and a half I had joined two mastermind groups. There were not local, there were one was based in America, one was based in the uk and one of the masterminds that I was a part of had an international in-person component.

And I remember thinking to myself, I've gotta get into that in-person room. And I did, it was actually in Italy and I booked that flight. I attended that Mastermind in Italy. I felt so, so nervous. It was such a big deal for me, and oh my gosh, like even that action, Michael and I have had conversations like this since then.

You know, like this is a stretch, this is a big deal, but we need to get ourselves in that room. And this wasn't about what I would learn. This was about who I was becoming by putting myself in that space and. It delivered every conversation, every dinner, every moment I sat next to someone about having a seven figure business or aspiring to have a multiple seven figure business.

Honestly, it was casual. It was casual. It was like a normal, everyday conversation, and my body, I'm telling you, was recalibrating. It was recalibrating because money goes where it feels safe. Where it feels wanted and where it is. Well led money needs a leader, and I knew at the time I was going from a acquiring money as an employee, like always having a paycheck and always having people pay me, but not yet as a leader of wealth and money energetics.

And when I started leading my business, like I was already the CEO of a million dollar company. It was a game changer. The money came in, but not because I was a million dollar business owner, because I decided that the mindset that I was leading with would draw in that money, because that's the secret.

You don't wait for the million dollars to show up before you become the version of who you think you are. You become her, and then the money rushes into support that frequency. I love the way Neville Goddard says it. He's just like, you don't. That common saying, you don't have to see it to believe it. You have to believe it to see it.

And that just ran chills all the way up and down my spine. So it's like I'm thinking to myself as I'm in these rooms, what else can I play with here? How else can I expand my energy? What else am I not having conversations about? What else is it that I'm not yet believing in? Which is why I'm not yet seeing.

These rooms are so powerful for that kind of wealth jump and belief work. So think about proximity. Think about if you are feeling stuck right now in your money journey or in your wealth journey and your earning journey. I'm gonna guess it's because you are not. Yet in the rooms that your energy wants to expand with, you are in the rooms.

That's like my example, the small business owners, the local business owners, the, oh, you know, everything's really hard, or I'm just gonna go for like these little government grants and maybe it's gonna get me further. Again, nothing wrong with that, but that was my whole narrative up until I decided to expand the rooms I was hanging out in.

Okay, my third wealth jump, let's go. Yeah, let's go here. We'll go from a million dollars to me hitting multiple millions in my company. And that just being such a normal playing field for me now. Like, yep, multiple millions. I hang out with multiple million dollar business owners. It's so normal for me to be around millions of dollars.

It's so normal for me to think about money in that way, to think about it compounding and expanding and expanding, and to not ever feel like it's running out anymore, to feel like there's such a incredible. Like possibilities field with how wealth wants to work in me and through me, and with me, and alongside me how money is just always supporting my dreams and it shows up on demand every single day.

And how when I manifest it, it comes to me instantly because I know I do really good things with money and it loves to be led by me and it loves to be. With and around us, both me and Michael, my family, and we just exude such beautiful aura when it comes to money energetics, right? So there's my whiff like, ooh.

And that was a big vibe shift for me because when I crossed over that first seven figures in my business, I actually didn't know we were back from a massive, massive overseas trip of like almost a year and a half. Then we had to come back because of the pandemic. Michael was sitting down at the end of the financial year and he was just looking at all the books and he's like, oh, um, have you seen the financials?

And I'm like, oh no, I haven't had a chance yet. And he goes, have a look. And he spun his laptop around and there it was like seven figures. And I cried so much that day. I called my best friend Erin. We're jumping around, you know, the apartment, we couldn't go anywhere because I was living in Melbourne and it was like full lockdown, but we just celebrated the hell out of it.

And it was such a vibe shift. And then not long after that, I felt this pressure of, oh my gosh, like what if I never hit that again? What if I never do that again? What if the world never opens up again and I can't go back to a mastermind overseas somewhere? Like how am I gonna expand all this out? And I guess I kind of realized, like for me personally, there was a point in the business where I realized it was no longer about proving myself.

Like it was a point where I realized I've already built something real, and that might be a different number for you. For me, this was the number and it was huge. Like no one in my family. Has ever started a business, no one in my family has ever made a million dollars. No one in my family has ever told anybody or each other that wealth is expansive and we can do whatever we want with it.

But I also kind of was like, who do I turn to now to go to the next levels? Or what does the next level even look like? I was looking outside of myself a lot. You know, I was like looking for business coaches. I was looking for masterminds. I was looking for family members, even though there were no entrepreneurs in my family, just people who were really successful and had done really well in their careers.

I was just looking everywhere. I was looking for books and podcasts and all that, and to a point it really helped. But I realized also that this next jump for me, this big quantum jump was about coming home to myself. It wasn't about trying to be anything for anyone, not even for my family, but asking myself, what do I actually wanna feel every day?

And this is where the inner work really deepened for me. I got obsessed, like I'm talking obsessed with the identity that I was holding. I was holding a microscope basically to how I was talking to myself in the inner world. You know, like if I looked at myself in the mirror every morning, was I looking at myself in the mirror going, you haven't done well enough today, or, you know, whatever.

Like, whoa, like your eye bags are crazy today, or you don't look. Camera ready today, or whatever it was. You know, I started to notice how I was speaking to myself when launches didn't go so well. I started to really look at not just my mental health, but my energetic health, my spiritual health, and that's when I really started to move more into flow and understand more about flow state, understand more about how flow as an energy worked with spirituality.

Wealth energetics and financial abundance and how I was journaling started to shift. I started to journal, not about what I wanted, but about who I am becoming. I didn't just visualize this next level of myself, but I started to anchor it from within. So rather than, oh, I'm someone who easily earns my next million dollars, it's like, well, that's already happening.

No, duh. I'm already in that reality. It can't not happen. But I'm not gonna wait for that next million dollars to land in my lap to become her. I already am her. And that's the anchoring. So I played the scene in my mind as though it's already happened, like, you know, walking into the bank in my body, opening up the app, hearing the uh, stripe notifications going off all day, every day, answering dms.

From my high ticket clients who are basically not even asking if they should join, but just letting me know that they've already joined all these things, like even living right on the beach, living in my dream house, traveling around the world, being able to buy. Tickets for my family to go around the world with me.

Not just like my kids, but like my mom and my dad and my in-laws and treating everybody to beautiful dinners all the time. Buying them exquisite gifts, things like that. Like I remember thinking to myself, oh my gosh, like my sister-in-law was turning 40, and I'm like, I'd love to buy her something from Louis Vuitton.

And that happened. You know, like just beautiful things like that. And Neville Goddard calls it living in the end, you might like to call it. I like calling it this. Acting like it's already yours because it is. And if you don't believe it's already yours, then that's the work. If you don't believe that the energy is already calibrating for you, then that's the work.

If you don't believe that that's true for you because it's too big, it's too scary, it's for somebody else, then that's the work because it is, there's a version of you like truly living that life right now, but he or she can't meet you. Whilst you're still second guessing your prices, your frequencies off, he or she can't meet you whilst you're still obsessing about who unfollowed you.

When you are calling in 30,000 followers or a hundred thousand followers, stop wasting your energy on that. Your precious energy working out who unfollowed you? I got this. Oh my God. I got this DM the other day from somebody who's like, Ruby, I realized that you unfollowed me. I just was like, wow, people really spend their energy there.

That's not for you to worry about. It just goes to show why in some moments you are like, why do I feel so stuck? It's like, where are you? Where is your energetic spend going? I could not, I could not even tell you how many people or who exactly has unfollowed me over the years. He or she shows up. When you drop the guilt and you drop the shame, and you drop the fear, and you drop the anxiety and the worry about what others think about you, and this includes your brother and your sister, and your mother and your stepdad and all of your 15 cousins, and your cousins cousins, and your cousins cousins.

You need to lead from your certainty. You need to lead from your soul. And I'm gonna tell you what will block you every single time. Like, let me lovingly say this with my whole chest. You cannot shift into a new wealth reality whilst you're still available for other people's bullshit money stories. You just cannot, if your friends are constantly complaining about how hard it is, if your mom.

Still making passive aggressive comments about your little business. If you scroll and you spiral and you convince yourself that you are behind because she's prettier than you and he's more buff than you, and she's got better astrology lines than you, and she's got a better human design to you, you are literally squashing and delaying your wealth timeline.

Wake up sis. That doesn't mean cut people off. It does mean you fiercely need to guard your frequency. You love them, sure, but you don't need to take advice from them because your money doesn't respond to them. It responds to you. Your energy and your energy is your job. So what now? You shift when you decide.

I collapsed timelines because I refuse to believe it would take X amount of time for me to get there. You step into your next level. When you literally stop acting like a baby and you start taking back your power and treating it like it's already yours, that dream of yours didn't land with you for it to be dangled in front of you, like a carrot going, nah, nah, nah, nah, you can't catch me.

No thing is, it's yours. You don't have to journal on it for two hours a day either. Like you don't have to hold all your abundance crystals so tightly and wait for them to heat up for you to know it's activated. Babe. It's activated, okay? It's activated. You don't have to lead your life through somebody else's eyes.

It's your life. Every decision. Every price point you choose to charge your work at. Every time you open up your Instagram app and you post something, the way you activate your most potent, exciting timeline is to feel gratefulness instead of stress. This is your reminder. You are the safest place for money to land.

You are the best person to lead with wealth and you are the example of what's possible and your family and your generations to come are going to reference what you did in your lifetime. Okay? Listen to this episode as many times as you need. Surround yourself with people who make this normal for you.

Surround yourself with people who would hold you by the shoulders lovingly. Give you a little shake up, and literally look you in the eyes and say, are you gonna take control of your wealth timeline now? Because you can. All right, let me know if this one landed. I'm so excited, like I've recorded this episode with my eyes closed the whole time.

I've just opened my eyes and I'm like, whoa, I don't even know what I said. What did I say? Oh, DM me on Instagram. Please let me know which timeline you are collapsing into next. I've given you three time jump examples, specific money examples. You've got this and I love you and I'm excited to hear about how this has activated you.

And I feel like I need to go back and re-listen to what I've just said because I feel there was some major activation codes. Love you, love you, love you, and I'll catch you in the next one.