Flow State Business
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.
This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow.
I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot.
Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks.
Press play and enjoy the binge.
xo Ruby
Episodes
463 episodes
How I create epic opportunities out of thin air (and why it's never luck)
Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍).I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is.<...
How my husband and I run a business together (and stay married) with Michael
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions.If you don't know, Mike is my husband, my bu...
I sell 40+ courses every month with no ads and no launches (here's the full funnel)
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild.The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and bu...
Listen to this if you want to be wealthy business owners.
Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a couple of really clever things from both a strategy and a systems pers...
What to do when things feel like they’re going backwards
So I woke up this week and lost 150 followers overnight. Sigh…But what happened next was not what I expected at all. I did one tiny thing, took me less than five minutes, and the results genuinely shocked me.Come listen. I think...
What my mastermind clients are really asking me right now (the stuff nobody says out loud)
May feels like a weird time of year. Real shit energy. Almost halfway through 2026 and you might not want to face the facts.This episode is different. I'm answering real questions from my mastermind clients - the stuff they're actually ...
You're freaking good at what you do but nobody's buying (here's the actual problem)
I created six new offers in nine hours yesterday. Something is in the air.But this episode isn't about me. It's about you - especially if you're really good at what you do but nobody's buying.One of my clients hadn't sold anythi...
When the vision is clear but nothing's moving (what the gap is teaching you)
I've been journaling pages and pages lately. Something's shifting.The last month has been some of the best weeks in my business ever.And then everything slowed down. Two quiet days and I'm suddenly spiraling.In this epis...
Affirmations for daily sales (listen to this on repeat)
This one's different.It's an affirmation track. For when doubt creeps in. For when you forget what you're building actually works.Put this on while you're driving, lying down, making coffee. Let it wash over you. You don't need ...
The identity shift that turns a slow season into your biggest leap
Okay guys. I need to talk about what's actually going on underneath all of that quiet self-doubt.Because I think a lot of you are sitting in 2026 telling yourself a story that your business isn't working. And I want to pull that apart t...
I made $15K in 48 hours with a Google Doc (here's exactly what I did)
Okay guys, I need to talk to you about what just happened.I made $15K in 48 hours. From a Google Doc. Most of it happened from my phone while I was lying in bed or at the beach.In this episode, I'm breaking down what I actually ...
From $100K launches to $27 daily sales
This one's special, guys.I'm reposting an interview I did on my best friend Megan Yelaney's podcast - The Business Not As Usual Podcast. Her and I met almost 10 years ago in a mastermind in Italy, and we've been business besties ever si...
I went networking alone and it was scary
Remember that networking event I was freaking out about a few episodes ago?I went. And honestly, it was awkward at first, but I'm so glad I didn't turn around and leave.In this episode, I'm walking you throug...
The invisible work that made me $35K this week
This week I signed $35K in private coaching.And none of it came from some groundbreaking new strategy. It came from the invisible work. The boring stuff nobody posts about on Instagram because it won't get likes.
Irrational Fears (how to self audit the drama)
Okay guys, we need to talk about the sneaky fears.The ones you dress up as strategy. The ones that feel responsible and safe but are actually just keeping your business tiny.In this episode, I'm getting raw about the fears I've ...
You don't need a huge audience to make six figures (here's the math)
Okay guys, I have to just nip this at the bud.You do not need a huge audience to be successful with low ticket daily sales. I know a lot of you have this belief - I had it too for six years, which is why it took me so long to bui...
Your website is leaking leads (and you don't even know it) with Vivian Yeung
Vivian came on the podcast and genuinely changed how I think about my website.We got into the stuff no one really talks about - why your website might be your most underused sales asset, why good SEO can land you on the first page of Go...
The end of an era for online coaches (and why it’s good news)
I’ve always stayed slightly out of the loop when it comes to the coaching industry, and it’s been one of the best decisions I’ve made.In this episode, I’m sharing some honest reflections on the shifts happening in online coac...
When the dream is big but the vibe feels meh
This is the episode I didn’t plan.I had a whole other topic lined up… but it just didn’t feel true in my body.So I sat down and recorded what’s actually here, this strange in-between energy of the year not qu...
How I connect low ticket to high ticket
If your work is high-level - masterminds, retreats, 1:1 spaces, deep energy work - and you’ve been playing with low ticket, this episode shares how I connect the two without diluting the depth.I’m sharing how I now design low-ticket ...
Motivation isn't the key to a better 2026. This is.
If your internal world feels ready but your environment hasn’t caught up, you need to listen to this episode.We're talking about the kind of motivation that doesn’t rely on hype, big launches or green lights from the universe....
If you’ve been second-guessing your offer… this is for you
If you’ve been jumping between offers, changing your niche, or wondering what to sell next, this episode is your sign to ground in.I’m sharing how I created one signature offer that now brings in daily sales, why I stopped reworking ...
Your business can make more money. This is how.
It’s 2026 and I’m starting the year by getting really honest about what’s working and what’s not.In this episode, I’m walking you through the seven areas I’ve looked at to unblock daily sales and recalibrate how I’m growing my...
The Year I Rebuilt Everything
➡️ DM me what landed the most for you this year while listening to the podcast.Twelve months into the rebuild.In this episode, I’m wrapping 2025 with ...
Doctor to Nomad: How She Turned Intuition Into Income - with Chelsea Turgeon
From medical residency to 58 countries and a wildly successful coaching business - Chelsea shares how she walked away from the “perfect” path to build a life that actually feels like hers.We talk intuition, money, build...