“I'm so over hearing myself sell” - The identity work behind selling every day

Okay so this one's deep. Think late night call with a glass of wine 🍷

I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in.

And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep selling every single day without burning out?

And my answer probably isn't what you'd expect.

So we're getting into the identity work that changed everything for me.

The thing I call the 1000% claim. Listen to this one and then go do the work 🤍

You're going to feel so much lighter about selling after this one.

👉 Join the Daily Sales Mastermind - this is where we do the Identity and Messaging work
👉 DM me on Instagram - did this one go too deep? Tell me.

Transcript

Welcome back, you guys, to a new episode. We have a deep, deep episode today. I want to chat to you like we are having a late night call with a glass of wine, and we're going there, and we're talking about who we are, who we're choosing to become, our identity, why things don't feel quite there yet, the frustration between the old you and the current you, and the new you that you're calling in so much. Like, I really wanna discuss all of that. And I have my, one of my bestest friends in the whole world, Erin, to thank for this, because we went out on Friday night. So she'd come over, and we went out and had a couple of cheeky spicy margs. Love it. Oh my God, they make my tummy hurt so much though, but I love them. So I know I need to stop drinking them, but anyhow, I only had two. And then I said, "We'll come back to mine, and we'll make a bowl of pasta." And I just whipped up, like, a garlic prawn thing and a little green goddess salad on the side, opened a bottle of wine, and we just started talking about everything. Do you guys have a friend, or maybe multiple friends, where you can just share all of it? Like, the dirty laundry side of things, the dreams and aspirations, but all parts of it. You know, family, wealth goals, health goals, business goals. That's Erin to me. And, you know, it was so lovely. It was like a little girl date. The boys were out watching an AFL football game, and I was very happy to have the whole house to myself. Dim lights. It was like a girl date. Candles, music. We had, like, jazz house on, you know, in the background. And we just started talking about, like, where we wanna really, really just fully commit to an identity. And it's not just assuming an identity for the sake of it, but really finally going, "You know what? Like, here we are in June. It's midyear. Who are we going to claim ourselves as being?" And the whole conversation, I swear, for three hours just whizzed by, and we were making all kinds of absurdly positive, over-the-top, you know, like, confirmations of this life that we're claiming. And sometimes we can forget to do that when we're so in the nitty-gritty of business life every day. You know, like posting, and what to launch, and what to sell, and outreach, and pitching, and following up on stuff. And, you know, we don't give ourselves really that much time to talk about this idea of becoming and evolving and the human beings that we're choosing to be and the soul path that we're literally calling in. Because it's so much more than your bio, and it's so much more than a job title, and I know we know that. But it's so easy to get caught in the trap of the day-to-day stuff and not remembering. Look up. There's a North Star guiding all of us, and all of us have an entourage of sorts. I always say this. Whether it's ancestors past, whether it's God that you believe in, angels that guide your way, you know, certain energies that you're like, "Yes, this is... There is something bigger than me, myself, and I that's helping me make these intuitive calls in my life, that's helping me set the right boundaries, that's helping me claim who I'm choosing to be. Even if no one else believes that that's possible for me, I believe it's possible for me." That sort of energy is what we're talking about here. And this is a really nice segue because in the everyday things, it shows up, and it shows up quite subtly, and it might show up as a very tangible, operational type of question you're asking yourself. And this has really come from one of my amazing mastermind members. I absolutely love, love this client because she asks incredible questions that, for the most part, a lot of, a lot of us may kind of think about, but we won't vocalize. So she's one of those members And like I run a mastermind, by the way, called The Daily Sales Mastermind. So the way the mastermind runs is that I have an AM session and a PM session, and I've these two calls sitting in the calendar every single month, and it's kind of cool because both cohorts may never meet each other just because of time zones. But the questions are always so pertinent, and the groups are just so on. You know, like the attendance has been through the roof, and we talk about all kinds of things about, yeah, how we get our daily sales flowing, but the identity stuff, because we're really focused on identity in, in the last couple of weeks, and this is essentially an identity question. You may not hear it at first, but this is the question that Grace had asked. And we're towards the end of the mastermind call. We're all just laughing. We're celebrating each other. We're chatting. And then she raised her hand, and she's like, "Ruby, I need to ask a question. I know that I'm meant to have this reality of daily sales. I know that I'm following the protocol. I'm following the steps. I'm staying true to myself. I'm staying true to my goals." But how, this is the question, how do you actually keep selling every single day without burning out? How are you not completely exhausted by showing up to put something out there, to open your shop link, to talk about something that you've got going on without sounding like you're saying the same thing over and over again and saying to, you know, your audience, "Buy something from me, buy something from me"? And she said it in a way that I guess at the start was a little bit like, "Oh, I don't know if anyone else is feeling like this." And as I looked around the Zoom room, everyone's got their cameras on, everyone was nodding, and then the chat went, "Yes, I feel this way too. Yes, yes, I, I wondered that too." So what she was actually saying, and it was a representative of the community, and I'm sure all of you who are feeling this also can relate, is I'm tired, or I've been pushing really hard, or I don't know how much longer I can keep doing this, or I'm bored of hearing myself sell, or I'm scared that people who are watching me closely are sick of watching me sell. So it's usually one of those things, and all of these things, by the way, I have felt in my whole body before because I have been versions of that. And I think most of you listening have been there maybe for a lot of this year, maybe for some of this year, or maybe it just kinda rears its head every now and again and you're like, "Shh, go away." So I wanna tell you what I said to her because it's the premise of this entire chat. And it's not... I don't think it's something that maybe, like, a lot of you guys will expect me to say, maybe. If you don't know me that well yet and you're getting to know the Flow State business world, I'm not someone who's ever gonna say, you know, "Work harder and harder. Put more hours on. Do this. Add more to your plate." Like, I'm, I'm not that. My human design is not that way. Um, I'm very much a, I need to follow, you know, what feels good, and I need to set up my life so that it feels purposeful and it feels Linked to a deeper soul-led intention. And if that's you, genuinely what has changed everything for me is not the strategy. The strategy is so small. Like, it's, I don't know, like 10% of my entire way that I run my business. Like, it's, it's amazing for just getting, you know, the inspiration out and actually delivering on it, but it's really not the big thing for me. So I didn't tell her to go batch her content, and build a better funnel, or post at a smarter time. And, uh, and I, I think that all those things are useful to a certain point, but at this point in her business... And by the way, this client of mine, she is super, super accomplished. Has had decades as a photographer, has literally photographed the Queen, and has worked for huge, huge, huge brands and companies. So... And she's sold a lot of her prints and all the things for tens of thousands of dollars. So she's extremely accomplished, and now coaches photographers and creatives to do the same, and to sell, and to show up, and to market themselves. So she's not new into business, guys. But the answer at this point is not for her to do more, and it's not for you guys to do more, okay? I know you guys are already doing so much. Like, you probably have six YouTube videos lined up, five courses that you need to complete, and you start your day, and you're disciplined, and you get things done. The answer is actually the opposite of more, and I know that this is gonna land with a lot of you who are just, "Ugh," right now just gonna like, "Rebs, tell me the answer. I need to know this." Or just feeling like a bit of an exhale at this point. What I said to her was, "Don't do more. This is about claiming your identity." And my answer on the call was very much around the fact that I don't even think about, I need to sell today, day on day. My identity is so infused in daily sales, and it has been for eight years, is that, like, if I don't show up and I don't open the doors, if I had a physical shop and I'm not opening the doors or turning the closed sign to open... And, and in, in my case it would be, you know, sending an email, putting up an Instagram story with a link to somewhere, posting on the feed with a ManyChat, you know, call to action. Posting on LinkedIn to say, "Hey guys," like, "I'm, you know, taking on clients at the moment." Recording a podcast like this one saying, "Guys, come and join the mastermind. Like, you'll love it. We get to have chats just like this one." If I don't do that, it almost feels like a part of me hasn't woken up that day, or it feels like something's missing. Feels like, hang on, I missed something in my day, and I can't start my day without it And that's identity. That's not being on a to-do list. That's not something being on a checklist. Like, I don't even have to think twice about it. It's kind of... I really, really liken it to the fact that, you know, like you don't start your day, hopefully, without splashing some water on your face and brushing your teeth. Or you might get a coffee first. Something that you do every single day. You don't start your day until you do that thing. That's how it feels for me inside of the identity of an entrepreneur, inside of an identity of a business owner who has made a choice that I'm gonna get my work out there to as many people as possible, and I'm gonna help as many people as I can today. And the only way that I can do that is to sell, is to share, is to inform where people are needing to go to. So let's unpack why selling may exhaust you right now, because when you claim your identity, and even hearing me say that, claim your identity, it can sound a little bit fluffy. And if I just leave it there, you, you're not gonna know what to do with that fluff. It's like, "Oh, but how do I do this? It feels so intangible." So the real reason selling is maybe feeling a little, like, exhausting or y- you know, all the things that I named earlier where you feel like you're burning out in some form. I want you to know that it's not actually the act of selling It's that every time you sit down to sell, you tell yourself that it has to lead to some sort of a result in order for it to be worthwhile for you to keep doing. Now, you're probably going, "Well, no duh." Like, obviously you're selling to make money. But I honestly feel that this is where a lot of us are really finding that frequency break, where if you're on a fantastic frequency of, "Yes, I'm ready to receive more clients. Yes, I know the impossible is possible for me. Yes, I know that I, you know, I've got an awesome product and more people need to see it," then you sit down to sell and you don't make money in the first hour, you don't make money in the first day, you haven't made any sales in the first week. Then you tell yourself that selling is shit and exhausting and tiring 'cause you're not getting the direct reward of it. So I wanna rework what that reward actually can feel like so that you're not constantly anchoring and leveraging to something that is so tightly held in your energetic field. And the way I think about it is a sale is icing on top of the cake, and I am already enjoying the cake, right? So I'm already in this space of I'm helping people. I... Whatever I'm putting out there, like even this recording, this podcast episode from my home office, is helping someone today get off their butt, to see things differently, to feel inspired, to feel motivated, so much so that you may wanna start a podcast, you may wanna post straight away. You're gonna do some journaling work after this, and that's fantastic. And if I have thousands of you doing that and never buying a single thing, that's not going to affect my joy. My joy is sitting in front of the microphone and sharing this and airing this out to the world. That's my joy. And you may be going, "Well, that's fantastic, Rubes, but you're never gonna make money that way." I kid you not, that is how I've made millions of dollars over the past eight years with this exact energy. And every single time I go the other way and I think, "This podcast episode has to make me exactly $5,000. If not, I'm not gonna keep going with the podcast," this podcast would not exist. I would've given up six days in, honestly. My Instagram would not exist. I would've given up six days in. But I think I'm going a little gym coach on you at the moment because you need to hear this. You need to hear this It's exhausting because you're trying to clench so tightly onto something that ultimately needs air for it to breathe. Sales want to feel light and fun and airy and playful, not shoved down someone's throat. And I get it, like honestly, over the years of coaching evolving, especially in the last decade, you've kind of learnt that subconsciously. You've watched the launch-y guys with the countdown timers and the fake urgency and the deadline funnels and, you know, like even back in TV days, like voice like a monster truck advert and your brain is quietly just going, "Ah." Like, I need to be pushy to sell. So somewhere along the way, you've picked up a selling style that was built for somebody else's body and voice and nervous system, and you're trying to work out how that works for you. I've spent the last eight years, maybe the first year was a bit funny, but let's say in eight years I've just worked out that when I show up, and this is my energy, guys, I'm not saying this is gonna fit everybody. But when I show up and I show up from a level of, um, warmth and intimacy, like this could be the first ever episode that you've ever listened to, but you feel like you know me. That's the vibe. Every time I try and show up with, "Hi guys, my name is Ruby. I've been doing this for eight years. This is exactly what I wanted you to do. I want you to go to my website now and click this. And don't forget, there's a deadline funnel, and you'll get this at this price, plus this bonus, plus this extra bonus, so make sure you jump in and then da." Like, that to me is so wrong. It may not be wrong for you. I wanna keep saying that. That could really work for you. For me, it's a level of warmth and intimacy that people feel a certain level of trust. And I'm not here to bullshit you guys, like, it is something that, for me, you either get it and you wanna learn more and you like this style of discussional learning, and then from here you may go look for the next step. What has she got on offer? And for those people who don't go to the next step, I will just gently inform you to say, "Hey, if you love what I'm saying here and you wanna learn how to sell with this energy, go to my show notes. There is a link there which is literally my entire mastermind. It's my body of work, and I'm gonna teach you everything. There's one-to-one, there's community, there's two calls a month. You'll love it." If that's for you, go and check it out. If you hate masterminds, fine, I get it. Maybe we'll do a one-on-one. That's it. It's informative, and that has worked beautifully for me. And that's, I- that's my job done. That's my identity You really, I think at some point, have to come to the conclusion that there is a majority out there and you may not be in the majority of how people do things. So the majority of how people are doing things, maybe it's like a really well-structured script of some kind, and you're sitting in front of a teleprompter and you're reading it word for word just like the girl who had just got a million views off her same script, and you're like, "I'm just gonna take that and I'm gonna say it the way she said it." And you post it and you get 65 views. That's because it's her identity, not yours And there's no time like right now when we're in the AI revolution, when information is free, there's 167,000 coaches becoming coaches every single day or something like that. How are you gonna stand out as you? You have to claim your identity. And claiming your identity doesn't mean let's copy what somebody else has done. Claiming your identity doesn't mean giving your power away to AI. Claiming your identity doesn't mean you have to do things in these rigid steps that's gonna get you to success. All those people who have done it their way, they've done it from a form of their identity, which is why they're so successful. Now, going back to I wake up every single day and I just know, like, I have to wake up and sell. And it's not just, like, first thing in the morning, but at some point. I have to wake up and share. I have to wake up to inform. I have to wake up to tell people about my business. I have to wake up to share a win. I have to wake up to give people an opportunity to learn this. That's, that's this sense of conviction. You know, it's like... Or discipline, however you wanna call it. And I... Okay, here's a, here's another explainer which may, you know, I think for a lot of you, you'll, you'll get this. I am currently obsessed with skincare. And I think for, you know, if you're in the kind of like skincare world, Korean skincare's been around for years and years. Suddenly the whole world's awake to it, and we love it, and we wanna put salmon sperm on our skin for some God-forsaken reason. I don't even know. But you wake up and you go, "Right, I need to wash my face." And I know for me anyway, I like to just do my morning, you know, skincare. So it's a cleanser, it's some sort of a serum, it's a lovely vitamin C, it's a moisturizer, it's a sunscreen every single day. And once all that's soaked in, then I put my skin tint on, and then I put my makeup on. Like, I don't feel ready to go until I've done my little morning ritual. And no one that's, that I tell that I do that, like I look after my skin, and I brush my teeth, and I brush my hair, is gonna be like, "Oh my gosh, I can't believe you do that. You're so vain." "Oh my gosh, why do you look after your skin like that? That's so silly." "Oh my goodness, I cannot believe that all you do every single day is your skincare every single morning. How do you even maintain that?" And in the same context, if you are speaking about your business every single day, and you run this business, and by the way, it's what funds your life, it's what gives your kids an amazing life, it's what funds your travel, it's what funds your mortgage, there's no way... This is how I think about it. Someone's gonna be sitting there going, "I cannot believe that Ruby's selling today. How disgusting of her." And if that's the case, then they're obviously not, you know, looking for services, so they shouldn't be landing on your page anyhow, right? My identity lies in the fact that I sell for a living. Does your identity lie in the fact that you sell for a living? That's the question. And you could be running your own business as a doctor, as a lawyer, as a social media person, as a photographer, as a coach, as a mindset healer. Do you have a part of your identity where you truly believe that part of that is that you sell for a living, and that's how you earn? 'Cause if you don't claim that, and if you don't 1000% own it, you're always going to feel weird and awkward about it. And it's, it's not serving, right? And that's probably where the block lies, that you don't believe that your identity is selling for a living. And it's... And ask yourself that question of why does it feel so gross to even say it out loud? Try saying it out loud. Say whatever your title is. You know, it's like, "I'm a bookkeeper, and I sell for a living." Is that weird? Does that feel weird to you? 'Cause then that's the work. That's the identity work. I'm a business coach, and alongside with that, I sell for a living. Oh my gosh. Ew, yuck. I don't wanna do that. Well, that's probably why your sales suck, hon, seriously, 'cause you don't have that identity. And the times that you have made sales and you've had a burst of income come through, it's probably because you've claimed that identity. And you're like, "Heck yeah, selling's fun." Or it's like, "Heck yes," like, "I've got an offer and I'm excited to share it." So if you don't wanna say, "I sell for a living," it- change up the words. Whatever suits you. I share my services for a living. I lead people to my website for a living. I inform people of my services for a living. It's different I don't feel weird about it, the same way I don't feel weird about wanting glowy skin and not wanting wrinkles. The same way I don't wanna have yellow teeth. The same way I don't wanna particularly have dreadlocks every day, and that's why I brush my hair. Because I think this is the part that has really gotten a lot of you, and, and I'm not saying this... Please don't take this as, like, I'm pointing fingers, 'cause this used to be me. There is no shame in wanting the thing. I do my skincare because I want to look younger and have good skin. I sell every day because I want a thriving business and a beautiful life, and to be paid well for the work that I contribute to this world, for the work that I am brilliant at, and that is also completely normal. That's a completely normal thing to want, and I'm not going to perform guilt around wanting it. I'm not gonna be all weird about not wanting yellow teeth, okay? It's the same thing. The same desire point, and this is how I, I like to neutralize it, is the things that I want, I want. The things that I don't want, I don't want. And when I want something, I'm gonna go get that. I know every single one of you listening in, I don't know why you'd be listening if you don't want this, all of you wanna have a successful, thriving business. All of you wanna have a level of consistent income, and all of you wanna be able to have a business that serves and helps people. Now, honestly, I don't think that you can just decide to feel that way. That's not what I'm saying either. You can't affirmation your way into an identity that you've not actually really built from the core, cellular level inside out. It's taken me years to actually get to this point where I feel so neutral about saying, like, "I sell for a living." Because I think the moment, es- especially when we bring it back to sales, right? The moment you try to sell and you're not anchored to, "I sell for a living," as a belief, your real self-concept comes flooding back, and it overrides that energy of, "Yes, I sell for a living. I affirm this, I affirm this, I affirm this." Your overrided code comes through strong. Selling is gross. Selling is for the oily, snakey car salespeople. Uh, selling is funnel bros. Selling will make people unfollow me. Selling is going to make my friends gossip about me. Um, you know, what- whatever the beliefs are, what are... What's the overriding code there? So the mechanism that I want you to look at here is what is driving that identity forward. Because... And by the way, I talk about this inside of the mastermind. I have an entire course called Identity and Messaging, and it's one of my favorite moments to watch when it finally hits my clients. Like, holy, holy, holy. Holy, holy, holy. That's how your body feels. It's like, "I feel reborn. This is amazing." I call this exercise the 1000% claim, and the idea is to sell from your own body without forcing it, and you have to become someone who's anchored in the absolute truth. What is your absolute truth around daily sales? It feels yuck. It feels gross. It feels scary. It feels too much. It feels exhausting. If that is your absolute truth, there's the blocker because that's who you are, and who you are is what you do. Who you believe is who you become. What you believe is how people perceive you. So if, if all this is sort of new, I mean, like, there's so much context I can provide you in terms of authors and teachers that I've followed over the years, but my favorite of all time is Joe Dispenza when it comes to this work, because it helps you rewire that head and heart coherence. My head wants this, but my heart doesn't believe it. My heart wants this, but my head's telling me something else. So we wanna get to the core of what is your undeniable real truth. I sell for a living could be a goal for you, where you just say it so neutrally, where you show up, and it just becomes a thing. I'm gonna keep bringing it up. I brush my teeth every single day. It's neutral. No one's gonna judge you for that. I sell for a living. Does that feel neutral, or does that feel spiked? And if it feels spiked, it's not because somebody else is putting that on you. You're putting that on you. So three things I want you to look at, okay? One is I want you to, you know, like, honestly, I think for the timeline, not just since you registered a business name, I want you to go back in time and all the years before you've landed here. This could be a corporate career, a lived experience, the thousands of hours that you put into study of some kind. Okay? Most of you are walking around acting like a beginner. "I'm new to this," or, "I don't know," like, "I'm, you know, I'm still trying to work shit out. I don't really know Instagram," blah, blah, blah. Okay? So you're acting like a beginner when, in fact, you have had 15 years of experience. You've had thousands of hours studying at university. You've had thousands of hours experiencing something in your life that you can fully, fully claim. But you've discounted everything that you came from before you called yourself a coach or a mentor or a service provider because you're like, "Well, I only really registered my business back in 2013, so I've only got this much experience." Wrong. You don't. You have your whole life, and you can claim the whole thing. You can claim all of it So the way that I think about this is, and this is when I realized... I started my business in 2018, and so for the first year or two years, I'd say, "Guys, I'm so new to business. Guys, I'm really new to this. Hi, I just started my business six months ago." I would just say this, like, "I'm a brand new business coach, but what I can teach you is six months of business." When I... If I were to go back to that past version of me, I'd be like, "Rubes," I hold her by the shoulders, and I'd say, "2018, let's say to 2019, you've had one year of, you know, starting a business and owning it and killing it, to be honest, really doing the best thing ever. But you could go back, Ruby, and claim the fact that you've been in a business environment since you graduated." And that is, let's add another 10 years onto that. So you've actually got 12 years experience in a business environment. You've been in and around it. You've been in around money. You've been in and around business transactions, negotiations, recruitment, people, budgets. And if I were to have shown up from that place from 2018 and to say, "I'm culminating my 11 years of business experience, and now I've taken this out on my own. I'm gonna show you what I've learnt." How much more of a powerful identity is that? That is epic. I want you guys to really think about this. Okay, so you may have started your, uh, spiritual coaching business in the last six months, and you're trying to weave your way through it, saying, "I've just started. I don't really have many clients, but, you know, I know that I've got six months into this and I'm trying to work that out." I can almost guarantee you don't have six months spiritual coaching experience. You realized that you had spiritual gifts from the age of four. You realized that you could see things, angels, guides, you know, whatever. You've had prophetic dreams. You've had dreams that you had at the age of seven, and you knew you were different back then. You knew that you, you could communicate differently. You heard different things. You saw different things. And if you're 20, 20 years old now, 27 years old now, imagine that. You've got 20 years experience living and speaking and breathing to the Holy Spirit, to the guides, to the angels, to the universe, to source energy. And if you show up from that place, it's like, "In the last six months, I've decided that I'm finally gonna show up and, and talk about my 20 years of experience working with spirits and guides." Doesn't that just sit different? Isn't that your identity? And it's like, I'm that. I show up, and I speak from my experience, 20 years experience around this. And I'm also someone who can teach you how to do this. And I have a shop, and in my shop I have a guide on how to access your spirit guides. I have an audio on how to open up your third eye. I have a way that I activate angel energy. So then your identity of selling daily also gets activated. I share my gifts with the world. That is an identity that you have. I share my gifts with the world daily. That is an identity that you can also pick up. Okay? Second, your specific client results. So the first one is claim all the years, all your real years, your whole timeline. Number two, your specific client results. Now, again, some of you will be like, "I don't really have testimonials yet." But I w- I want you, in that case, to think about someone's life that you touched in your entire timeline That relates to what you are currently selling in your business. So this could be your best friend, this could be your auntie, this could be someone, a friend of a friend that you spoke to and you changed the trajectory of their life. Okay? But for those of you that have actual testimonials and they're collecting dust, and they're sitting somewhere in your Google folder or beautifully designed in Canva and you never put it out there, or it's sitting in a fancy sales page that really you've had like 12 clicks to it in the last three months, no one's seeing it. Think about the testimonials and the transformations, right? So personally, I have had a client who was stuck at $20,000 a month for three years. For three years, okay? And after spending 45 minutes working on something, we found a bit of a block around her strategy. That's fine. But we found an even more massive boulder sitting in and around her identity, which is what we're talking about today. The identity work that we did, even just me explaining it in this way, got her to look at things, and she rewrote her website, she rewrote her Instagram post, she showed up differently on her yapping videos, and she started claiming who she was. What do you think happened? She broke that $20,000 ceiling within a week. Within one week. Now, these aren't lucky stories. These aren't, you know, oh, this, this just happened. Me saying that, that's my receipt, but it's also her receipt, so we share it together. I'll tag her, she'll tag me. This is what I did for my client. This is what my coach did for me. And then it becomes this like beautiful energy where we share results together to show other people what's possible, and there's an identity claim in that. If you have receipts, share them. Don't be too humble. Don't be too humble. Part of your identity is showing people what is possible. And you can do this at all levels. It doesn't matter what business either, you know? I work with an amazing bookkeeper- And she's like, "Oh, I saved a client of mine X amount of dollars, and that meant that she could claim more or get more in her return." I was like, "Wow, that's amazing." She goes, "I know. She was so happy with me. She recommended four of her people to me." "Where have you shared this?" She's like, "Oh, no, no, no, no. I don't know. How do I share it? I don't wanna sound like this. I don't wanna sound, you know, too over the top." And I said to this client of mine, I'm like, "Your identity is a successful bookkeeper that helps people save money. What are you doing? Just keeping that in a humble box? The humble box doesn't serve anybody. We need more people to know that you can get them these amazing tax breaks, or you can help them bookkeep in a certain way that helps them feel more empowered with their financials. Don't you want more people to know that?" And she's like, "Yeah, yeah, yeah." I'm like, "Get out there and share that story." She just booked herself out. She's booked out. She's at the point now where she's got champagne problems with like, "Do I need to hire another bookkeeper? What do I do? Da, da, da." It's a fantastic conversation to be having. Okay. The third thing I want you to really look at, and this is the one that almost everyone skips, is your intangible energy. The thing only you can bring to the house, okay? The way that you either make people feel seen, the way that you make people feel safe. Like, "I got you, babe. I got you. I get it. I've been there." All right? Or maybe it's the way that you hold a mirror up, and people need that, and they're like, "Whoa, this is scary, but I don't have anyone in my life to hold a mirror up," and you're that person. So I want you to think about that. Who are you in terms of energy? It's the kind of thing that no certification, no qualification on earth can hand to you. This is something that is within I know for a fact that when people come into my mastermind, the Daily Sales Mastermind, or they work with me one-to-one, there's a couple of words that they always say. One is, "Ruby, the energy of possibilities is incredible." And I can see that 'cause I see it in the Wins and Sales channel. We've got a Slack group, and that pops off, you know, every week. Someone's going, "Oh my gosh, it worked! The possibilities are..." The other thing I hear is always about like, "Rubes, you gather the most amazing community, the most loving, most warm, most supportive community." And that's... I do have a community gate in human design, and that makes a lot of sense for me. Like, I love hosting groups, and I have a community aspect to, to who I am. So intangibly, what can your identity fully claim? You don't even really need to claim this. This is your identity. You've just ignored it for so long. So I can go out there on socials, and I would say something like this where I brought it all together. I'm someone who's had decades of experience in business. I've seen business transactions up to the tens of hundreds of millions of dollars when I worked in tech startup to now someone wanting to make their first $27 sale. What I do and how I help people is to break financial ceilings, money blocks, belief blocks around sales because I know, for the most part, a lot of my entrepreneurs who are masters at what they do, they've literally gone through a mastery around it, are so scared to claim their identity that sales is also who they are. And in that work, a lot of their ceilings begin to shatter day by day by day, and they see more and more possibilities. Why people work with me is because they love the communities I build. Why people work with me is because they feel the energy of possibilities when they are in and around the communities that I've built, and that's who I am as a coach. So guys, that's the example. Like, do you feel that? I'm so sure of who I am. My identity is so baked in that you don't even know I'm really selling to you, but I am. I'm calling more of you into the mastermind. I would love more of you in the mastermind, but I would love more of you who get that, like what I've just said. I'd love more of you who are lit up by what I've just said in there, not just anyone. I would rather have 50 people in a mastermind than 500 people who are not quite the right fit. So this is something that I, I wanna leave you with because it's who you become. Without it, there will still be a leak, and I want you to work on anchoring in your own truth and in your identity And I've taught you how to do that. That's your 1,000% claim. And this is what I share inside of the Mastermind. This is what I tell all of my clients. What's the 1,000% claim? Oh, some of the best claims have come through, and they've gone on to sell, like, so many amazing offers and have people lent in. But if let's say you do this work, and you put it out there, and you're like, "Well, no one really cared. I didn't really grow on social media. I didn't even make any more sales from it." Then you go back, and you do the deeper work. What part of what I put out there was I so attached to? So I had a client who's like, "Hey, I made my 1,000% claim, and I still didn't make any more sales, and I usually do." And I just said to her, "That's not the point. That's not the point." The point is that you are making your identity claim, and you're so sure of who you are, and you've carved out your patch, and you have fun showing up in that space, helping as many people as you can. And that doesn't feel like an anchor. That feels like... To me, I just picture a field of daisies that I can prance through. And the daisies, by the way, are the sales. It's the money. It's the clients. So it's almost the other way around, where you have to feel into the energy of play and boundlessness and open horizons and excitement. And it's almost like, "Oh my God, I know who I am so much that, of course, people are gonna be magnetized to this," and they will be, rather than, "I'm gonna put this out there, and I need to make the sales in order to be magnetic." This is Wu Wei. If you've never studied it, look it up on YouTube. The flow state that is Wu Wei. You are who you become. Oh, how do you feel, guys? Has this gone a bit too deep? Let me know. Please let me know on Instagram or if you love this. Now, I'm gonna leave you with an exercise to claim something out loud. So wherever you are, I need you to be present with me for the next minute, okay? Um, if you need to pause it here and come back when you're home, that's fine, but for the next minute, 60 seconds or less. Pen, if you have one, grab one. If you're driving, do this out loud with me. Adjust your voice. If you're walking, grab out your notes on your phone. Okay? Your claim. I want you to write out three quick lines or say it out loud. How many years experience do you have as a whole, in your whole life? Remember? Like, I have 27 years experience in this. I have 10 years experience in this. Okay? Just say that out loud. It might sound a bit wonky at the start, but I just want you to claim it. Secondly, I want you to think about someone's life that you've changed, just one person, how you changed that person's life. So, you know, it could be I helped that person make more money. I helped that person get out of that horrible relationship. I helped that person eat better. I helped that person get over acne. So say that out loud. And thirdly, your energy. Your energy. What do you bring? Like, what would I be saying? I'd be like, "Yeah, Sarah in the house. Alex in the house." Like, all of you'd be bringing a totally different vibe. And it... That's what I really want you to claim. And then I want you to add a fourth. My identity is now solidified in the fact that I sell and share for a living. Just try that on for size. Sell or share. You can use sell if you're just like, "Heck yes, I sell for a living. Ha ha ha. I finally own this." Or it's like, "I share and I inform of my services for a living." Good. That's your claim. Repeat these after me out loud. Even though it feels a bit much, I claim who I am. Even though it may feel a bit wonky right now, I claim who I am. I have been doing this far longer than I give myself credit for. My experience is real, and it is mine, and it counts. I have helped real people get real results, and I have the receipts, and I claim them I bring something that no certification, no piece of paper, no accreditation could ever hand to anybody else, 'cause it is mine. Selling is not ick. It's not a gross task that I have to recover from every time I do it. It's simply who I am. I don't do it in a way that feels out of my body. I do it in a way that feels like who I am, because it is who I am. The doubt has nowhere left to leak because I've answered and because I've shown up in my 1,000% truth. I sell from who I am, and who I am is more than enough. Say that one more time, slower, and mean this one. I sell from who I am, and who I am is more than enough. Ooh, that nearly got me, guys. Oh, that nearly got me So that is what I want you to do. This is who you have become. I'm not asking you to stick more strategy stickers up on your board and be the louder version of yourself and try and get happy today to post content. I want you to do this work of fully claiming who you are, and who you are is selling and informing, and that's so rooted that it becomes the thing that feels funny if you don't do it every day, just like brushing your teeth and brushing your hair and doing your skincare. Okay, so spend some time owning this, journaling this. Listen to that part back again. Um, I've timestamped everything, or you'll be able to go and have a look at where we talk about the 1,000% claim. I have a feeling some of you need to rewind and just listen to that part again 'cause there's an actual mastermind exercise in there for you. I love you so much. I really do. And if the mastermind is calling you, I would love to work with you on this and help you make daily sales in a way that feels so expansive and so real because you guys deserve it. You've got years of experience giving back to your community. This is the time to really, really hone in and get those sales just ticking away so that you can live the most abundant lives. Okay, love you. Mwah. Mwah. Mwah. I'm off to my next coaching call, helping another amazing business owner do big things, and I'll catch you in the next episode. Bye, my loves