Flow State Business

Want to sell more high ticket? Listen to this

• Ruby Lee

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We’re officially in momentum season, and high ticket energy is back. In this episode I share how low ticket offers have been the quiet bridge to my biggest high ticket sales, why it’s working now, and what I’m seeing inside the mastermind. If you’ve built daily sales this year, it’s time to harvest.


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This is the mastermind I created after 200+ days of daily sales and the realisation that every $27 sale can be a bridge into your highest-ticket offers. Inside, you’ll learn how to build a sales flow that works without launches, write offers that sell themselves, and turn your daily content into real, rolling cashflow. This is where low ticket meets long-term momentum.

 Okay. My love news flash. News flash. We are officially in momentum season. I felt this buildup for some time now. Last week was a bit of a doozy. I don't know if you guys felt that. I feel like so many of my friends and family and you know, close, close peeps on Instagram, we were all comparing notes about how weird the energy.

But I feel like the clouds are parting in a really exciting, abundant way, like the blue skies are coming through. It feels like momentum season is here, and I wanna declare that it is officially high ticket season. Now, this is a switch up because for most of this year we have been discussing low ticket.

We've been discussing daily sales. We've been discussing, you know, $27, $47 price points. I have dedicated all of 2025, literally focused on building up my daily sales passive income model. And I've loved it, loved sharing it with all of you. I've loved documenting it with all of you. But this conversation today is specifically for those of you that are literally in the edge of your seats going, how does the low ticket link to high ticket?

Please explain. And if your mind can't wrap around that and maybe you've seen read, listened to some strategies, and you still can't see it playing out for you, let this be another example of how it plays out for a coach, someone online who is doing the thing. And I will always leave this caveat to say, Hey, I'm only nine months into testing this model.

I'm gonna share what I know is true for me. I'm gonna share some theories, some assumptions. We talked about the Law of Assumption last week. And how that plays out energetically. How it plays out in the belief system, but also what I know in my gut to be so true about the low to high ticket bridge. Okay, so let's discuss now.

Firstly, let's set the scene. We are in the last quarter of 2025. I mean. What this year has flow. I know that we say this every single year, but I don't know. Last year was a bit slowish. This year just feels like so much fun, so much fire. And here we are in September. And if you think about the last quarter of every single year, it's always carried an energy of, you know, things picking up.

There is so much more decisions to be made. You are maybe planning end of year things, holidays, Halloween, Thanksgiving, Christmas. So naturally there's a lot of sales. There's a lot of decisions and urgency in the air. So how this translates for coaches, mentors, and service providers, those of you that have digital products, is you might now, and if you're not thinking about it, start thinking about it.

You might now be thinking about things like, what do I wanna do for Black Friday? Right. End of November, that's gonna be racing towards us, and it's such a fun year for digital products. I have. Butterflies thinking about how amazing this year is gonna be for Black Friday. Uh, some of you might be doing end of year sales, so you know, before the 31st of December, grab this pricing's going up.

Some of you might be pre-selling your spots for next year. That's always such a boss move when you are pre-selling, knowing that you're starting the new year. With income with MRR, with something that is already indicating to you that, yeah, 2026 is off to a great start and more pertinently for me. I love September, October for mastermind filling season.

You will not believe how many people. Put off joining any kind of masterminds and groups until the end of the year because it feels like a really good time of year to set up for the new one, but also consolidate a lot of endings for this current year. I myself love joining Masterminds around this season.

I had a look at, I've been in three masterminds in my seven years in business, and I kid you not. I've always joined around September, October. It's just uncanny and maybe you have to, so I want that belief system to flow through your beautiful business veins. Right now, things are not slowing down. Things are moving forward.

High ticket energy is in the air, and I love this season because it is the season that everything that you've been building, that you've been creating, that you've been planting my loves, the consistency that you have placed into your business this year is paying off. This is the harvest season, and I wanna talk about something that really underpins my entire business model.

Why my low ticket offers aren't just. Pocket money. It's not just a little cute side thing where oh, $47 sale came in. It's not that at all. For me, when a $27 sale comes in, when a $200 sale comes in, I can see the big picture. I can see literally this bridge into high ticket land. And I know for me personally, this is what has been a huge game changer in 2025.

And I can also tell you hand on heart. My clients who have worked with me on this model are starting to experience this themselves sometimes in a matter of 10 days of being inside of the daily sales world and putting something out there and noticing, wow, that's the difference. That's what I'd been missing.

I feel like I've been missing this key for six years, and not necessarily missing it, but just ignoring it because I've been so in the high ticket land, I've been so in focus on these up and down major dopamine launches and you know, just going for these massive mastermind fill rates and completely ignoring passive income, completely ignoring daily sales, completely ignoring low ticket.

That. No wonder by the time I got to the end of last year, I was ready for a massive change. My nervous system was done. Done. You know, this year has been. The best, most amazing year in business for me, and I'll continue to say that, not just in terms of financial, but in terms of spiritually, energetically, time-wise, love of just being in my business.

Right? So let's discuss. How this all pulls together. Now I wanna say yes. Every now and then someone will jump into high ticket with me without ever buying a single item. Like they haven't even bought a 27 offer. They might have watched something of mine, listened to something of mine, and they're straight in, which is awesome.

And of course, sometimes people will stay in low ticket forever and never take. The bigger offer, they'll never go into the bigger mastermind. And that's normal. And I'm grateful. And if you are one of those that are listening and going, rubes, I love your $27 offers, but I don't need to be in anything further in, in general, not just with you, but in general.

I get that. And I love you and I thank you for your business. I thank you for your trust. I thank you for just being here and being a cheerleader in general. But when I look at the majority of my high ticket clients. The pattern is undeniable. This is the majority. Okay, so looking at the data, and I can see through my system Kartra, all of your tags, which is really cool from a marketing perspective.

So. Every email, you open every link, you click everything that you buy, you get different tags inside of the Kartra system, it is an internet marketing dream. So basically I've got this rich data to say, Hey, look at these people who have joined your inner circle, that have joined your mastermind, that have come to the daily sales accelerator.

Which, by the way, is my main mastermind for from now till 2026 and beyond. I'm not running any other masterminds. If you wanna be in a mastermind with me, you've got to come into the daily sales accelerator, and then on the inside there are different tiers, so we'll talk about that. But basically I can see where all of my DSE clients have come from, and they've come from $27 offers.

They've come from a $17 offer. Some of them have gone ahead and bought everything, and they've come out of a $600 checkout because they've gone to my shop and they've bought all the PDFs and they've bought the courses. They're in that pattern is undeniable. There are clients who have literally grabbed a PDF for $7, a mini course for $47, and then another workshop for $97, and they binge it.

They test everything. They get the quick wins, and by the time they're ready to come into a level of accountability. By the time they are, like they've got all these burning questions that they wanna ask for themselves. 'cause you've gotta know that when someone takes your daily offer, your passive offer, you know your digital product, they're doing it themselves, right?

Like you are giving them the tips, the advice to do it themselves. Of course, they're gonna come out the other side with a lot of questions that are specific to them. They have tailored questions. They have custom questions for their business, for their life, for their pricing, for their audience. So they definitely, by that time, wanna come into some sort of hot seat.

They wanna come into a Q and A. They wanna come into an environment where they have direct access, they want the bigger work, and the Mastermind feels like the most natural step for them. Now, I just wanna zoom out for a second. I have spent every single day of the last nine months almost selling daily.

And every single day my average has moved up. You guys, when I first started, I was so happy with one $27 sale, and that was December and January of 2025. December, 2024 to January, 2025. I was so happy with pops of $27 sales, pops of $17 sales, and I would probably average maybe. 50 to 200 bucks a day passive, which was huge.

'cause again, I had never focused my time on passive income. I was so focused on the big launches. So I was really happy with that. Now, fast forward nine months, my average, it's quite a wide average 'cause I have different days where I'm selling different things, but anywhere between a $500 day and a $5,000 day, that is humongous, a humongous leap in passive income sales for us this year.

Even, you know, it's a Monday morning at the moment, the school holidays. Yay. So, you know, I may not be on as much 'cause I just wanna hang out with my son 'cause he's just the coolest and you know, parent life and all of that. But anyway, this weekend hardly touched the business. Hardly like posted one or two stories.

And I'm looking at my Sunday revenue and my Sunday revenue was $1,785. So I'm, I'm good with that. I'm so stoked. And the reason why I'm saying this is because I think about all the little sales, all the customers that I've gained, and by the way, we have gained so many new buyers this year than any other year in our business in previous years.

I will say that we've had a lot of repeat buyers, a lot of high ticket repeat buyers, which I'm so. Grateful for and thankful for, and I think it says a lot about obviously my body of work and the quality of work that I deliver, but this year has been a year of growth in terms of I want new customers to be acquired.

Not just leads. Not just people. Actually, I've done hardly any freebies this year, so it hasn't been a lead generating year. It has been a sales year. So with that knowing of having literally hundreds and hundreds of new clients coming in this year, I know. I know that this next season is Harvest Season Baby, and I'm excited to see and how this model plays out in the big leagues, how all of the cultivation of low ticket daily sales energy is now easily going to be, I believe one of the biggest high ticket seasons that I've ever experienced in my business.

I dunno if you can hear this, I have a huge smile on my dial. Because it's not just financials. I definitely don't wanna come across like that, but I just know that because so many of you have done the initial work, you are ready to experience the deep work, and you are ready for the big transformation, and it's the transformation.

That I'm so excited about for you guys. I want you to experience this year that I've experienced. I want you to feel into the possibilities of not feeling this dark, like tar like energy in your business where you feel you cannot move forward. I, I'm so excited to show you how it can move forward, and this is the mindset that I wanna share with you when I create.

Any low ticket offer, whether it's one of the eight PDFs that I've got sitting in my shop at the moment, or whether it's one of the two digital products that I've launched with, by the way, a third one is on its way. It's all about ads. So you guys are gonna love that, and that's coming out in the next week or so.

I never create any of my low ticket offers as if it's just some crappy little shitty side hustle thing that is just like, oh, I'll just have it up on my site and see what happens. And I'll just price it as like this, oh, whatever, $17. Who cares? Like, you know, product that I can throw together and you know, others are doing it, so I may as well do it.

It's not that at all. There's nothing crappy, there's nothing small. There's nothing tiny about this offer despite the price. And I think in my mind, what has really been a huge shift and why this energy holds so strong in the business and why so many of my clients move on to the high ticket work. Is because I treat any of the low ticket work that I put out there as pre-work for the bigger transformation.

Okay, I'm gonna say that again. All of my low ticket offers is pre-work for the bigger transformation. So it's intentional. It's crafted as a bite-sized piece of application, and it is designed so that someone can read it, watch it, or apply it straight away and see a result. I'm all about the quick wins.

25 in 2021 to 2024. It was slow. I'm with you. Hold my hand, I'll take you through it. We'll journey together. We'll unwrap some things. It's like this slow roll type of transformation, which is great. I think it was just like a almost sign of the times and you know, we, we were definitely a little bit more kind of.

Nurturing, I think, you know, in the last couple of years. Now it's like, all right guys, like you've had enough nurturing, let's go get it. Let's, let's do it. If you are with me, let's do it and let's do it through the quick wins. And I know some of you're gonna resonate with some that energy and some of you are not, so that's okay.

But I want you to know personally for you, if you are serious about creating a low ticket part of your business that leads to high ticket, take this knowing that when you create from a place of. Pre-work energy, it changes everything because it holds the energy of your high ticket. It carries the same standard, it carries the same vibe, it carries the same bar that you've set for your deepest containers.

And that's why so many people who buy low ticket, the PDFs and the courses, they apply them, they get the quick wins, and then they think, wait, I need to keep doing this work. With Ruby, she gets me. I like her teaching style. I understand her and it works. This in a nutshell, that's the bridge when you come at your low ticket from that perspective, and when you see the bigger picture, your low ticket will never feel like, oh, just this little side thing that.

Kind of when it sells, you know, you don't even really celebrate it. You just go, oh, that's cute. And then you move on, and then you worry about your high ticket launches, and then you worry why your opt-ins aren't working. And then you worry about why your ads aren't converting, but you're not even paying attention to this little $17 sale that came through.

And the reason why, if some of you have already sold low ticket. Then it just sort of ends up becoming a bit of a dead end. I can tell you why you have not even considered how that low ticket client is gonna move to high ticket. You don't know how to, the intention might be there, but you are not sure how to build that bridge.

You don't know how to create that natural ramp on. You don't know how to create low ticket offers. So good that people buy everything else that you drop. Right now, the missing piece for you is not knowing how to fill your high ticket without any launches, and you don't quite know where the puzzle piece fits in between the low ticket connection and a high ticket client saying yes.

And I'm also gonna guess that you've actually never even tried. Like for example, you may not even have a daily email system that converts. You may not even know how to write a powerful Instagram story, you know? Or powerful Instagram carousel that has your low ticket clients who are already buying your stuff, reading your organic work and going, oh my God, this is exactly why I need to be in high ticket.

Your social media channels are a communication to your low ticket clients, those that are bought and those that are incoming and those that are buying. And it's a constant highway in a channel towards why your high ticket program and offer is where they ultimately need to be. I can see with the clients that have come into my mastermind, what has been the biggest aha moment for them is me helping them through just telling stories and showing them examples.

Giving the big look behind the veil. I'm the most transparent with my business this year. I'm like, take a look at this. Look how crappy my stats are. Look at this. This didn't work, this failed. But what I can show you is how to build a natural yes framework. The clients that have gotten that, they go from no sales or small amount of sales to binge buyers of their low ticket very naturally.

And then now we are helping all of those clients move into high ticket containers. And this is why I love my mastermind. So over the next season, I'm actually gonna take all of you through an amazing array of Mastermind content and masterclasses to really help you build out this bridge. I'm gonna try and find, uh, it's in my notes somewhere, so as I scroll through, if you hear a bit of a pause, I'm looking for the modules that I've created and I'm so excited.

So basically I'm gonna be drip feeding them between now and early next year, and you will like, I'm just gonna read out some of the topics. I've been thinking about this for so long around building the low ticket to high ticket bridge. So if this is a vibe, then lean in. So I wanna teach you guys how to obviously like bridge that low ticket to high ticket.

Specifically things like what to never do when pricing the framework to name your low ticket, offer to train people to move into your high ticket. How to set up a delivery page so that as soon as someone hits a certain point of their low ticket journey with you, they are immediately invited into high ticket.

You know, I've talked about this in other mini courses, but I wanna talk about the quick build and the quick win so that you are converting a lot faster. And then we're gonna talk about creating a mastermind method that feels high ticket without launching. So whatever masterminds or high ticket or VIP retreat days consulting packages that you wanna make.

I wanna show you how to run quarterly spotlight cycles on them so that you get bigger and bigger launches every time. And because you've been planting all of these seeds with low ticket, how to harvest them a lot faster, and how to recognize the ones that are fast growing seeds. You know, and this is so exciting.

It's a repeatable format. You're going to love how behind the scenes it all is, and how much I'm there with you. So every month I am live into the group. Two times a month and we spend an hour to an hour and a half jamming on what's working and what's not working. Like for instance, some of my clients might be showing up saying, Hey, rub, like I don't really know how to work my email system.

I've got one, I've just started, one. I've signed up, I've consolidated. I don't know how to really create something that. We'll convert either to low ticket, low ticket to high ticket, so we might just jam on that in a hot seat on that. Or we might just be talking about like the fun things like five subject line formulas that sell every time.

By the way, I have that every time I come out with these subject lines, the click rate is so much higher for me and the buy rate is so much higher as well. Like you are gonna love just these really fun, practical insights that you're not gonna see anywhere else because I don't want you to build another.

Oh, internet bro. Marketing funnel, you know, like passive income model that just feels like everybody else's. There is so much energy and intuition infused into the DSE space. You'll love the daily sales accelerator for that specifically because it will feel like you are building it from your energy, not from mine, not even from some sort of basic framework, but from a place where you're like, oh my gosh, this is what I have been missing the entire time.

So I would love to invite you in. The Mastermind is open, and if you are listening to this live, it is currently the lowest price it will ever, ever be. Prices are gonna go up in the 1st of October and you won't see it anymore. It's, the way I've set it up is it's a one-time payment and you are in it for a lifetime.

Okay? So it's not like a three month mastermind, a six month mastermind. You are in it. We're in it for life. Together, we are gonna talk about the daily sales flow. And you guys, I'm nine months ahead. So I've got so much that I am still teaching live learning, live, experimenting, live. And this is why this mastermind space is different from others.

I'm not preaching at you from a high perch in my high castle. I'm literally in it with you. So this is fun. You know, 2026 is the year we are gonna build up a lot of your low ticket sales. We're gonna build up the the seeds, we're gonna build up your pre-work. You know, now that we've talked about that, we're gonna build up the anticipation.

And then every quarter we're gonna exercise that big harvest and we're gonna be doing it together. I mean, the accountability is wild. Like the energy is so hot on the inside. Okay? So I'd love to see you in there. I'll leave the link below. But here's what I want you to remember. Every single low ticket offer that you create is not just content.

It's a bridge. It's pre-work. It's a chance for someone to experience your world. Decide very quickly that they wanna go into it. Furthermore, so this is your action. After today, I want you to please go back through your offers, go and have a look at them, and firstly, give yourself a pat in the back and be proud.

You've taken the time to download this, to create this, to put this out there in the world, to have the courage to hold the energy behind it. But I want you to ask yourself, does this. Mini course. Does this PDF, does this guide whichever one you have? Does it feel like pre-work for my higher ticket containers, does it carry the same energy and intention as my high ticket clients would want?

Do I hold myself to that standard? Because when you treat your $27 product with the same respect. The same energy and depth as your 5K Mastermind. Everything changes. I'm not saying put everything into your 5K Mastermind into a $27 product. I'm talking about the same respect. That's an energy and that's a frequency where I see a disconnect is my clients who are like my $27 offer has done shit.

It's done nothing. It's just sitting there dormant and then I'm like, can you show me? Just gimme a little outline. Can you gimme a peek? I have to say to them, I love you, but this, what is this? This doesn't tell me anything about your high ticket space. This doesn't feel like your expensive energy. This doesn't feel luxurious.

This feels like something that you've slapped together, hoping that somebody's gonna buy a $27 thing from you. When you can see that, that's when your low ticket becomes the most natural highway into your highest level work. My loves. If you have heard what I've said, that's all you need to know. That is the bridge.

Your clients are waiting to cross, and if you wanna do this work with me. I will see you inside of the Daily Sales accelerator. Come and join. You will not regret it. There is just oh so much. There's so much good core content. You'll literally unlock all of the calls, all of the modules straight away.

Binge, binge, binge. Apply, apply, apply. Come to the live calls. Our hot seats are next level. I love you all so much. Go and build that bridge right now. Low ticket for the win always. And here is to an abundant harvest Mastermind season. Mm, wow. Big kisses.