How I connect low ticket to high ticket

If your work is high-level - masterminds, retreats, 1:1 spaces, deep energy work - and you’ve been playing with low ticket, this episode shares how I connect the two without diluting the depth.

I’m sharing how I now design low-ticket that leads directly into my highest level spaces. We’ll talk about what’s changed in 2026, why freebies don’t build trust like they used to, and how to rethink your product suite if you’re ready for more ease and steadiness in your sales.

We’re talking product suite design, trust, and the way sales happen when your offers are built with real intention.

👉 The Low Ticket to High Ticket Pathway is now live - a clear, short course to help you build a product suite that actually works together.

👉 DM me on Instagram - does your product suite feel connected right now?

Chapters

• 1:12 Understanding Low Ticket and High Ticket Offers
• 3:27 The Evolution of Sales Strategies
• 5:31 Creating Effective Low Ticket Offers
• 8:55 Simplifying Your Sales Funnel
• 10:55 Building Trust and Relationships

Transcript

 Okay, so I'm gonna be straight up with those of you who are tuning in. Hello, by the way. Uh, I wanna just make sure I'm not wasting your time completely. So this episode is actually really geared towards a group of my clients, like a certain subsection of my clients. So listen up because I wanna make sure that you are using your time in the best possible way.

And if this isn't the right episode for you, then go to another one. So, who I wanna speak to are those of you who are coaches, mentors, teachers, healers, anyone that is selling. A way to access you and your energy at its highest level, and typically that is either leading a group of people or running masterminds.

Definitely one-to-ones and or doing any kind of. Big energy work, hypnosis and uh, running retreats and hosting workshops. I wanna speak to this group of people because I know that there's a lot of you who are not interested in that, and you just wanna learn how to sell digital products from me, or you couldn't think of anything worse than selling one-on-one time.

I totally understand. I would definitely redirect you to the previous week's episode if that is you, but for everybody else, stick around because. I wanna address a question that I know the majority of you, 99.999% of you in this group are asking, and the question is, how do I connect all of this low ticket stuff you're talking about Rubes, like digital offers and eBooks and mini courses and things like that to high ticket sales.

And I wanna say straight up, this is a very good question because I wrestled with this for six years prior. I really didn't know how to do it. It was sort of segregated completely like the low ticket daily sales model. I didn't even know how to approach it. I knew people made passive income off coaching.

I knew it was entirely possible, but I kind of fed myself stories that it would ruin my high ticket brand, that my high ticket clients wouldn't be interested in low ticket. That if I started selling low ticket, I would be attracting all the wrong people into my world and nobody would ascend into the high ticket stuff.

I wanna share my mentality, my process, my philosophy, my thinking, and leave you with clearer thoughts around how you are choosing to move through 2026 as. High ticket coach, or even if you don't identify as that someone who has more premium offers, and you would love to be able to sell more of those more easily.

Okay, so let's tune in. I'm so glad that you've decided to continue listening to this episode because I know that what most people are really asking underneath all of this is like, rubes, how do I stop feeling very random? Selling low ticket. And how does it get to feel a little bit more grounded, more strategic?

I wanna be able to see the bigger picture. I wanna see how it all connects. So I want to discuss that because we don't need to feel torn by both sides. It's not you have to either be a low ticket digital offer person selling passive income, or you have to be the high ticket, you know? Amazing. Muse and Sage that you are gathering groups that pay you $25,000 per ticket.

I mean, both are a vibe. Both have its place on the online ecosystem. So you definitely don't have to be like, you go over there, you go into this corner, and then the two different types, sort sides to your business. Don't speak to each other. It really doesn't have to feel that way. And I know because from, let's call it 2018 through to 2024, it really felt like two different businesses that I was trying to run, and I just did not have any capacity to even think about the importance of low tickets.

So my model was very much freebies and webinars, free master classes, lots and lots of output that sold into a program that had lots and lots of output. So really in 2025 and 2026, what I changed the most was at the front line. I took out the freebie and I replaced that instead with the low ticket offer.

So let's discuss that in a little bit more detail because if you are anything like me, I used to think that low ticket. Was just, I don't know, cash, kind of cute cash kind of thing, like didn't mean anything much. And it was sort of there as, oh, it'll be great if somebody bought this $7 thing. Uh, I don't really know why, but at least they're a buyer and not someone who's just ruby hunting.

And I definitely more so put high ticket on the pedestal where high ticket was really in air quotes, the real work and where the deep work happened. The bridge between them was either, you know, like this sort of weird conjunction point of saying, oh, if you don't want the high ticket thing because you can't, uh, make those payments right now, then maybe you would like my $97 offer, which is a repurposed course that I did three years ago and could sort of maybe still help you.

So go to that one. Uh, it never really felt good doing it that way. And I don't know if you are also feeling that, like if you've been there and you understand like. I sometimes just feel like when you're trying to repurpose a lot of old, old stuff, and don't get me wrong, there are instances where it absolutely works like you're in love with the program, but there's sometimes this mentality of.

It's just sitting there on my digital shelf. I'm not doing anything. May as well, you know, chuck a label on it and charge next to nothing for it and hope that someone buys it. That doesn't work as well. You have to really think about low ticket as an intentional bridge and a way for someone to move towards your high ticket with more ease, because when you get this right, I, I just really wanna say this nice and clearly.

When you get that bridge right, you'll never have to sell to a single soul again. You do not need to convince anybody. You don't need to pitch, you don't need to jump on sales calls and be back and forth in the dms. The low ticket will sell for you. So it becomes this pathway that is so almost a, it's, it's set up so beautifully that.

It's effortless. And I think that's the main goal in 2026 and beyond, where the online business world is maturing and we can get smarter about the way that we help clients find their pathway. And also clients are becoming a lot more tuned in. They don't want to be a part of all these mysterious webinars and signup processes and not given the price of things and not knowing like what's actually gonna happen inside of masterminds.

Gimme the damn information and I will make a very clear decision on whether this is right for me or not. Which, you know, comes back to my whole point of if you are in this mentality and this desire point where you don't want to have to sit there and convince people to be inside of your programs anymore.

I honestly dunno anybody who loves doing that, but maybe there is. I've just never loved sitting there trying to pitch to someone. I would rather have my low ticket offers. Clearly explain a problem, a challenge, and a very clear solution, and not just a solution at like this sort of, well, you've gotta now pay me more money to get the full solution.

What I actually mean here is that your low ticket solves the problem that when you can give someone that outcome, I promise you, they will continue to move through the pathway because you've built trust with them, right? Like you've become a trusted brand. Literally through a $7, a $27 offer. That does not convey in the freebies in 2026.

And I just, just had to take a little bit of a, a gap there to be like, yeah, that's been. The biggest and hugest jump and you are still going to be an early uptaker of this. If this is still new to you, don't worry you haven't missed the boat, because I think a lot of people are still gonna go down the automated webinar pathway and definitely try to host like massive free events and things like that.

There is also going to be the nuances where free events do work, and where that works is that you already have a massive, massive personal brand. Like, you know, Tony Robbins and all those people, you'll see their free events just going wild and they're running million dollar ads behind it because it does convert for their personal brand.

But if you are someone who is, you know, making six, multiple six to seven figures a year, um, you definitely don't need a huge personal brand to. To those revenue numbers, by the way, but you also don't need to run huge webinars and have all these people opting into your free stuff, hoping that you only get like a 3% conversion.

I really want you to think about the effort that you put behind sales this year, because if you really ask yourself the question, where can I access more flow and ease, it's going to look a lot different. Okay. This is where, you know, I guess the main conversation that I'd be having with a client around this is, you know, where do I actually start?

Like what low ticket could I make? What could be easy? What do people want for $27? But the people whose low ticket really converts into high ticket, they actually do the opposite. So listen up. They don't think about, what could I make for $27? They actually start from the high ticket. So they look at their premium work, they look at their masterminds, and this is what I ask my clients to do.

Look at your private spaces and the methodology that you teach to. And then I want you to actually think about what do I actually teach here? What is the problem that I'm actually solving here that is really gonna give somebody a very clear win? What do people really come to me for? What lens do I see businesses through that is contrarian or that's different from others out there?

You know, like your low ticket is not meant to feel like the younger sister who doesn't count and doesn't matter. I really hope you don't think about your younger sister that way. I don't know why that example came out. I'm an only child, so you know, take what you will from that. Let's try another example.

You are low ticket. Is not a smaller version of your knowledge. There we go. I think that's a lot better, guys. Okay. It's not, it's not meant to feel like a more diluted version of, uh, what you stand for, what you teach, the complexities of, you know, your, your incredible wisdom base. It's actually meant to be a really easy entry pathway into how you think and what I can learn from you, and that's the big difference.

It's not meant to be this kind of random thing on the side. So when your low ticket is really rooted in the premium stuff that you're doing, because you're working backwards, it doesn't feel disconnected. It doesn't feel like, where do I even put this thing? It feels extremely intentional. The second shift is letting low ticket do one job really well.

I have a lot of reviews with my clients that they send me a lot of their offers or their sales pages and sometimes just their full blown office suite and product, and so I'm watching some of their mini courses or I'm reading their 16 page pdf. And they're literally like trying to fit so much into this thing.

It is an absolute massive, massive offer and my feedback back to them is, you know, it needs, this just needs to do one job really well. You are trying to do six jobs really, really badly, and it's too diluted because they're trying to make their entire mastermind. You know, core ethos fit into a 16 page ebook.

That's not it. Low ticket isn't meant to change someone's life. It's actually just meant to change one part of their belief system. And usually that part of their belief system says, oh my God, I can do it. Or, oh my God, this is it. This is what I've been looking for. Or, oh, okay. Why hasn't anybody else explained this to me before?

Okay, this is where. A lot of you are overteaching and you're putting so much in and you're trying to fix everything, and you're trying to prove how smart you are, but a very powerful low ticket. Usually only solves one small issue, problem, challenge. You are meeting them where they're at, even before they get to the start line.

Okay? Like even before they begin to run their big race. What is it that you help them believe in? And usually it's the belief, the inner belief stuff. So if I'm selling something such as, I'm gonna show you how you can link your low ticket to high ticket. There's strategy, there's operations, there's steps that you follow.

But at the end of it, my hope is that you go right, I'm ready for 2026. Now, there's a belief that there is something around my business model, which is not working, and it's been really tough for me to make sales. But after doing this mini course, I feel ready to take on the rest of this year. So when someone gets this result quickly, something really clicks, right?

I'm sure it's happened to you where you've bought offers and, or you've been coaching with somebody and you stop thinking, I just, you know, where is the next like little glimmer of hope gonna come from? Or will this actually work for me? And then you start actually thinking what else is possible? You know, and, and your mind starts opening up and you start going, oh my gosh, like I could do this and I get it now we'll cut this bit out of the business, but we'll actually bring this in instead.

So your low ticket becomes less about information, which is like a vibe kill for low ticket. You can leave your information stuff on YouTube, that's totally fine, but for low ticket it becomes more about the initiation. It becomes more about building a relationship. It becomes more about building that trust.

The third shift is how you talk about it. Okay? Don't be. Weird about it and awkward and strange and oh my gosh. Like, I don't know why this is coming to mind. My brother-in-law is gonna kill me for this, but he isn't the best with young children. Okay. Got a very family oriented example, you know, like pot that I'm picking from today.

But when Teddy was really young, um, he used to come over to our house and we would just like, you know, hang out, eat dinner, play board games or whatever. And then Teddy would come out and he'd be like. Oh, hello Teddy. And then he'd like, you know, kind of tap him on the head and be like. I dunno how else to explain it, but it was just very awkward.

It was just this very strange way of greeting, not just your nephew, but a small child. You can just tell he was awkward. Don't be awkward like that. Okay. With your small children and with your small low ticket office. Okay, we can just be cool with it. Um, also on the opposite end of things, some of you actually with your low ticket offers feel like you need to.

Go bigger with it and promote so much harder and pitch so much harder, and how this usually shows up. You feel like you need to play the volume game, so, oh my God, like I need heaps more people, so I need to run ads to it, and I need like hundreds and hundreds of eyeballs to convert this one low ticket offer.

Honestly, if you feel like that, it's probably because your offer intrinsically, you know, isn't as good as it could be because you've over complicated it. So if your organic audience isn't already saying yes to it, then we need to simplify the message there. Another way that you can make it a lot harder is by telling yourself that you need all of these really complex funnels.

Like, you know, when I started I just had one $9 offer and then a month later I wrote something else, which was a complimentary kind of supplementary, you know, piece of work that connected to the first one. So then I just was like, oh, by the way, this is another $9 offer and that's called, you know, a bump in the funnel world.

But I didn't go about it going. I need to build a bump and then an upsell, and then the second upsell, and then this and that. I'm like, oh my God, that would've been so confusing. One step at a time. Okay, and once you talk to the problem, and you highly, highly, highly understand. Exactly what it is they're going through.

Your low ticket offers will quickly nip that at the bud and it will be felt by your customers and your clients that they are so excited for your next one. They're so ready to jump into the next thing, even before you've created it. If you wanna run a bit of a pre-sale, which I've just done, and that just went so beautifully, but you know what I mean.

When you're speaking to someone online, maybe it's a complete stranger, but you can feel your audience literally asking you questions about your industry or. What it is that you teach people? Like I know this question comes up all the time, whether you are asking me or not. How does the low ticket actually link to the high ticket roofs?

Like why is it so important? How do you build this type of business? What do you mean you don't have to play the volume game? What do you mean you don't need to have fancy funnels and all these questions, they start to culminate so much. That it becomes almost like a bunch of little mini offers that I could put out there because I'm solving all of these mini questions for people and it becomes so easy and it becomes so trusted amongst my client group.

Does that make sense? So the final shift I wanna leave you with, because I do need to run, I have to take my son to martial arts, but we have to end with this, right? Is the upgrade happens from low to high because. You are not pushing them, but because they feel this trust and this proximity. It's like, okay, well, you know, you go to like a really good health professional, whoever that is, that might be a nutritionist, that might be literally your gp, and you won't go to anyone else because they've actually diagnosed you correctly.

They've helped you heal super quickly. They give you all of the right, you know, instructions for your body. They know your bloods, all of that. So it's a similar thing with when you. Meet somebody who's an educator, a teacher, coach, or mentor, and you are like, they just get me and they solve problems the way that I would solve it.

Or they've explained it in a very clear and easy way. It stops being more like, what are you selling? And it more becomes this like conversation of. How do I work with you in a deeper way? I am looking for a mentor this year, and I think you might be it. And I just, I just wanna ask you a couple of questions so it's less about, let's jump on a sales call so I can pitch you my six month program and it becomes more about Yeah, sure.

Like, do you wanna jump on a Zoom right now and I can answer them, or do you just wanna go back and forth on Instagram and we can do that? Most of the time I can be honestly like so serious with you. It's nothing really that major. It's just like, so, you know, um, I live on this side of the world. You live on this side of the world.

How do we do the times? Uh, typically, how long do you think we should work together for? This is my main issue. I really wanna plug this gap in my business model. And then I'll just say, look, let's try two, three months, see how you go. And if you need a little bit more support, then we can extend. Does that sound great?

So it's more of like this high level conversation rather than it needing to feel like, let me give you 24 hours to think about it. And there's a bonus, and then there's a, there's a time block and there's a thousand dollars off. I mean, sure that works, but I dunno about you. I just prefer not to sell that way.

So last week I decided to pull all of this into a course. So I literally sat down, recorded a 100 minute conversation. So it's just literally, it's not even that long. It's just over an hour and a half or so, and you can do this at the gym. You can do this whilst you're driving. You can do this whilst you're doing your housework, but I just need you to listen to this conversation.

It's a mini course because I'm teaching you what to do and I've got all these screen shares. So as you are listening, you might just wanna go through the first a hundred minutes and just listen. Second time through you'll actually apply. That's how I really see it, you know, kind of flowing out. But it is a very simple mentality shift on how you can connect your low ticket offers to your high ticket work.

And honestly, it really was one of those recordings, and it's not like a, or just an audio. I'm sitting down and uh, my face is on there. I'm doing a video and I'm screen sharing everything. I'm showing you everything of what I do with low to high ticket. When I finished, I thought, oh my God, like this is exactly the high level conversations I'd be having with my clients.

So I ended up just sending it straight to a lot of my high ticket clients because it was at that level. You know, I'm not creating it for a new beginner. I'm literally creating it for them, and I just so happen to also be selling it to you guys if you want it at a low ticket price point. See what I mean?

So I know this is really meta because I am letting you guys know I have this course, but I'm also letting you guys know the thinking behind it. So the same conversation I would usually have behind closed doors with my premium clients is the, is now in the course itself, which is low ticket. And that doesn't dilute my work with my high ticket clients because they are gonna ask me very specific questions to do with their business.

I am purely sharing the bigger concept. Enough of it to feel like you can apply it yourself. But if you do need extra help, that's when you would need, you know, one-to-one time proximity, et cetera. And my high ticket clients know where to find me. You would DM me in that really casual way that I just mentioned earlier.

So go and check it out. It's in the show notes. It's literally called low ticket to high ticket pathway. It's not, not that inventive a name. Very boring, but it makes perfect sense. As you move through it, you'll probably feel what I'm talking about. It doesn't feel like a cheap offer. Okay? I really hope it doesn't This, this is not how I designed it.

It feels very high level. It feels very premium. It feels extremely intentional. And it's like I'm talking straight to you and in that, you know, in this sort of weird way, that's kind of the whole point. Low ticket doesn't have to feel small, irrelevant, weird that it's kind of off to the side. It just has to be clear and speak to them like you are already talking to your high ticket clients.

Okay? So if this really makes sense to you, please go and grab it. It is such an incredible price point. It's very low ticket. I'm excited for you to go and jump in, but I hope you love this episode coming over to Instagram if you loved it or if you have any questions at all. I must run. I do not wanna be late for Teddy's first martial arts class of the year.

He's training for black belt you guys, so massive. Like, oh, he's like a little 10-year-old with all the bigger black belt. You know, boys who are like 18. So it's fascinating to watch. Okay? Uh, love you all. I'll catch you in the next episode. Have an amazing rest of your week connecting low ticket to high ticket big kisses.