Irrational Fears (how to self audit the drama)

Okay guys, we need to talk about the sneaky fears.

The ones you dress up as strategy. The ones that feel responsible and safe but are actually just keeping your business tiny.

In this episode, I'm getting raw about the fears I've been holding onto - the kind that sound tactical but are actually emotional.

I had to check myself hard on this, and I'm walking you through what happened when I finally looked at the actual data instead of the drama.

We're talking about auditing your numbers, choosing above-average activity, and the question that changed everything: where are you redesigning your entire business strategy to protect your feelings?

If you've been optimizing for emotional comfort instead of growth, this one's gonna sting in the best way.

👉 Low Ticket to High Ticket Pathway - see how simple product suite design can be
👉 DM me on Instagram - what irrational fear are you holding onto right now?

Transcript

 Hello. My loves. It is Sunday, the 1st of March as I am recording this. Wow. Wow, wow. When did the year happen? Why are we in March? All the questions we need answering. Oh, it's absolutely flown by. And I know that I'm not alone. I know that a lot of you are also literally thinking the same thing. I was attending my son's like, uh, football start of the season, catch up with all the coaches yesterday.

So it was a massive long day down at the field, at the oval, and every single person there said the same thing, like, how are we already back into the season? It's absolutely crazy. Anyhow, I hope you've been well. I hope you've treated yourself well. I hope you've spoken to yourself well. I hope you are caring for the part of you that.

Often we forget about, and that's going to look very different for different people. But be kind to yourself. I really feel like we need to start this episode with that reminder that we all, all of us, wish that we were further along. There's not one single person that you are going to meet who's going to say, oh, I'm really happy with where I am and this is where I wanna be forever.

So be kind to yourself and your progress because you are always progressing. There is no. Ability for you not to progress, but I think what we need to be aware of is where we are progressing and what we're choosing to focus on. And this is what this episode is all about. Because I have really caught myself recently, I have seen myself kind of fueling the subtle fears, the sneaky ones, the kind that I am really good at dressing up as you know what, it's a period of growth and I'm gonna have to deal with it.

And I'll deal with it when I need to, or I'll deal with it at my next kinesiology session, or I'll deal with it at my next Reiki session. But honestly, I wanna just say right now that this episode is going to be the real raw side of coaching and mentoring and running a business that I know a lot of you are just really craving.

You know this conversation often when others are sharing what they're going through is so empowering for you as well to do what you need to do. And I've also been in a really blessed space in the last few weeks. I feel like I am really connecting deeper with everybody that's in my world. Like even myself led mastermind that I run with some friends, I have a friend over in the us.

We speak pretty much like every single day, to be honest. We voice message every day. I cherish that so much. Some of you'll know Megan Ulai and I. Her and I just chat almost every single day. My other bestie, Erin, her and I chat almost every single day. I have a really, really good friend of mine who I'm so lucky, lives just up the road, who's also an entrepreneur.

We just randomly bump into each other at the local coffee shop or intentionally go for long walks and I can just really talk through stuff. I don't know, I feel like I'm in the energy of needing to talk out the deep shit. So that it's allowing me to grow into the next season of who I am becoming. And I'm just noticing, I'm noticing so much at like at who I'm choosing to be and yet what I'm choosing to focus on.

And they can be very different things. And these ladies in my life have just really been there for me to lovingly call things out. And I wanna be that person for you if you don't have these close business besties around you. So let's go. I wanna talk about three big fears that I've had that I've really pumped up in my head.

You know, like, and almost just made up a whole narrative around it and feeling like, okay, this is something that I'm gonna have to deal with in some way. I'm gonna have to build a strategy around in some way. But essentially, fears are mostly irrational. You know, like your brain doesn't know what's real and what's not.

The only reason why it feels so visceral and so real in your body is because you've allowed that story to manifest. You've allowed for it to fester. You've allowed for it to grow deeper into these parts of you that are essentially keeping your business so small and keeping you away from achieving the bigger things.

But you'll hear in these examples how almost every day they are, how they don't necessarily seem to be. Huge disrupting life, changing fears, but these are kind of the everyday things that I think about in my business and that I'm currently working through. I wanna believe that I'm absolutely through most of it now, and I'll chat through what I'm doing to get through most of it.

And I'm also well aware that there are surface level fears that come up during certain seasons of your life and business. And then there's ones that you just literally cannot deal with right now. That's okay. Deal with the ones that feel easy. Deal with the ones that are, you know, just like top down. I remember when I used to be an accountant at a big four accounting firm in Melbourne.

It was so interesting because one of my, uh, tax partners, he would say to me, all right, Ruby Tuesday, that was his nickname for me, Ruby Tuesday. On a Tuesday, what are we working on? And I'd give him like, my entire work in progress spreadsheet, my whip. And he'd be like, okay, so what are the priorities? I'm like, that's the thing.

I don't know. And it still stuck with me to this day. He's like, work with the thing that's easiest upfront and then we can go deeper together and we can just work out all the hard stuff. And then so be it. You know, like as soon as I started working on the top level things, the other things just seemed easier.

And because I was in the flow of the fixing energy, everything else just sort of seemed to be easier. Do you know what I mean? So, all right. So fear number one, I, maybe this is a surprise to some of you, but I have developed this really interesting. Fear slash limiting belief around being in physical rooms with other entrepreneurs over the years.

I have, and this is the thing, it's not even like my fear to have, I'm a really confident person. I love people. I love being in rooms with other humans and being able to connect that way. But I don't know, like especially in the last year and a bit, I've been so insular because I've been building out the daily sales model.

I've just really wanted to. Protect my energy from a lot of energy sucking things, you know, and that sometimes includes the, the business friends that are just so dramatic, and I just could not take any of that on. I just knew myself that I did not have capacity to sponge in their energy, nor did I have the strength to repellent.

So instead I've just been in sort of this hermit season of my business where it's just like literally me, Michael, my five close best friends, and then everybody else I just sort of shut out and, you know, put myself in a little cone of silence, and I feel like that's really changing. This year. I felt it in my bones, even towards the end of 2025, but I wasn't ready to take any action on it.

Just sort of keeping an eye out on what networking rooms I wanted to be in, who I wanted to mingle with, what sort of groups I wanted to hang out with. And when I really think about it, the reason why I really wanted to shut myself off for that little while is because I was just hearing so much about like, the industry, you know, just industry gossip.

So-and-so's doing this, so-and-so's doing that. And I don't know about you guys. Like my whole energy is just like, I cannot deal with gossip, I cannot deal with. What people are saying about me and what, you know, so and so, they're fighting and so and so saying that they're copying each other and it's just drama, drama and it's just yuck.

And when I say I cannot deal with it, it's like if it's in my face, I will work around it and I will deal with it. But I'm someone who would rather just walk away. You know, I'm not any, none of my personalities about confronting the drama. So anyhow, again, not really my personal experiences, but just hearing what's going on out there and it's like just how cliquey everything is.

And I just know that that's just not the phase of business in life that I wanna be in regardless. I finally feel ready to be back in rooms. But the fear is like, am I good enough to be in those rooms? Who, what kind of rooms should I be in? Who is it that I am really wanting to target? Do I wanna be in rooms with customers or do I wanna be in rooms with peers?

That's when I realized I'm just really overthinking the whole damn thing. This comes back to every concept of business where you can start planning and strategizing and working out the semantics and the operations, when really it's like, just get in any damn room and get started. You know? And I definitely feel like for me, the energy is really likely going to be back in the startup space.

I love being with startup entrepreneurs, not even the coaching world, but just being around. Other tech entrepreneurs, others that are online, growing their personal brands, but also building big things. I love being in conversations around definitely like bootstrapping businesses and starting from scratch, but also being in environments where people are talking about funding, about growing a big vision.

And whilst that's not necessarily, you know, my direction where I wanna. Be in the world of getting funded. It's just not my business model. I definitely feel like there's a part of me that in the very near future, a big part of my career is gonna move towards investing. Investing in other people's businesses, investing in certain causes that I really believe in.

I've really spent the last seven to eight years building up a level of wealth where I know I can give back in that way, but I'm still like not even a baby investor, I'm still just working out what does the investment world look like as I'm thinking about growing businesses outside of my own. So I wanna be in rooms with other investors.

I wanna be in rooms, like I said, with startup, with founder conversations, understanding what that looks like, and just leaning into this part of what I believe will be a future career of mine. And it's definitely something that I am doing something about it. I found a really, oh, I'll tell you what happened.

I was logging into my LinkedIn account. I haven't done this in so long. I've just, you know, left LinkedIn since going all in with Instagram. Mind you, LinkedIn was my biggest social media platform. This is how I grew my whole business, but I just needed to step away from it 'cause it's become very spammy, very ai.

Anyhow, I go in there to check my messages and I still get, you know, maybe like 20, 30 messages every single week. Most of 'em are spam or most of 'em are wanting to like piggyback off my following. But I did get this one really cool message from a guy who lives down, you know, close to me, like, you know, down the Gold Coast way.

And he's like, Hey, I'm the founder of this. Events company, and I'd love to invite you along, and there's other founders and investors in the startup world there, so if you'd like to come along, please do. We're doing a luncheon, we're doing a networking event. It's happening on Friday, and I'm like, yes. You know, it's so interesting because when your energy is calling in these opportunities, I think you'll be surprised once you let go of how you're supposed to have this come to you.

That it comes to you in the most perfect of ways and literally hit like every single one of the things that I was hoping to find in a networking group. So, oh guys, I'm going on Friday and I am, I'm good now, but I know like the day before I'm gonna be like, oh, overthinking everything. But it's really cool actually, 'cause this networking group is gonna match me with three others.

So I'm going in there, going to find people and you know, it's, it's sort of nice in that way where you're not just wondering like who you should approach. I also dragged along one of my startup founder friends. I messaged him and I was like, dude, I'm going to this. You have to come. And he's like, yep, I bought the ticket straight away.

So him and I are gonna go together, which would be really, really nice. Uh, and you know what? Lately I have also been. Aside from deciding, I don't really wanna be in coaching spaces, networking type rooms. I've done that for years and years. I also, oh gosh, I hope this doesn't come across badly, but please don't take this the wrong way.

I'm gonna try and say this as diplomatically as possible. I really wanna avoid being in only female-centric rooms. Oh, I hope that doesn't come across badly, but I really miss being in the energy of being around the guys. You know, I've always been in industries where it's very like male led accounting, finance, investing, and I miss that.

Like I miss my cool dudes that I used to hang out with. I love, um, the energy of how they think about business. And it's different. It's really, really different. And the conversations I feel are more to the point. Um, they are definitely, you know, less. Feelings and emotions and the drama and more just like, Hey, tell me about the business.

How can I help you? Who can I network you with? Who, what, you know, contacts do you need from me? And it just hits different, you know, so I'm looking forward to that. I feel it's the next evolution of who my networking group is. I was listening to a really cool episode with Emma Greed, and it was a solo, and she was talking about.

How she grew her network and she's like, networking rooms is not being in a room full of people talking about their feelings. A networking room is, how can this one conversation move your business or your goal forward? It was just a different energy. I was like, oh my God, that is it. You know? So anyway, it's really hit me in a really good way and I'm excited by it.

And I want you also asking yourself if this is resonating with you, where are you hiding and where does it feel safer to be seen in person? That's really where I had to sit down and go, well, it feels really safe for me to be with the startup founder crew, and I'm hiding, uh, online. I'm choosing not to be in person with people because I'm avoiding this said drama when really I'm like, just be in the rooms where the belief around the drama is little to zero.

So that's where I've landed with it, if that makes sense. So 2026 for me is about intentional environment upgrades. Oh, and I also know that if I keep going to the same rooms with the same people, the same groups, the same local coaches here on the Gold Coast, for example, I am not shifting paradigms in familiar rooms.

I'm choosing to now be out of my comfort zone. So that's my, one of my biggest fears. The second fear I have is more tactical. So one of the things I did in early 2025, so way past one year now. I finally decided to utilize my email list more. I know this sounds super tactical, so stay with me. A lot of my clients, and I'm guessing you who've listening in, you've got a goal to grow your email list.

You've got a goal to put opt-ins out there, to put freebies out there so you have people signing up. And I'd say the majority of entrepreneurs that I've worked with, and I've worked with thousands and thousands of coaches and mentors, do not utilize your email list in a way that either a. Selling to them or B is consistent.

And I also had this fear. I had it for a really long time that if I email too much, I will annoy people. And this one kept my sales very tiny for years through emails. And I was also so heavily pedaling the online social world, like posting every single day, posting multiple times a day, posting on several platforms a day.

That I was totally ignoring my email list. I used to be very scared to email, like worried that I would make a spelling mistake, worried that I would have the high first name and not have it convert to the actual person's name. I was worried that I would be bothering people, and I guess more recently, because I've really niched down with my messaging around sales empowerment and daily sales, I felt like I was repeating myself.

I'd think, you know, oh, I already said this to them last month. I've already messaged them about the new offer, you know, already twice. Can I do it a third time? We all know the truth about email marketing is that the more you are saying the same thing just from slightly different angles, the more you are getting through.

That's the essentials of messaging. Repetition builds belief, and silence just builds absolutely nothing. So last year when I decided I'm actually gonna start email consistently, guess what happened? My sales actually jumped right? Like it didn't double. Instantly or triple instantly. But steadily and predictably, sales started to come through.

And I swear, like every single time I send an email with a link out, guess what would happen? Sales would come in every single time I sent, um, my email list to a YouTube video or a podcast episode like this one. Maybe you've landed here because I've emailed you about my new podcast episode. All the stats around my long form would grow and.

This is where I honestly think we need to talk about your confidence sending to your email list. You know, most small business owners send between one to four emails per month. That is not my statistic. That is from HubSpot. Many average around two emails a month. So honestly, I feel when I read that, that was shocking to me because.

That's roughly less than 1% of days in a month where you are actually showing up in someone's inbox, and it's enough to sort of go, if I'm only sending an email less than 1%. Of days in a month, why have I even bothered to put energy, effort, and time into growing an email list? Why did I bother putting a freebie list out there?

What a freebie out there to grow my list. Why did I bother with those opt-ins? Why did I bother doing those collabs and whatever it is that you're doing to build your list? And it's just when I saw that, I just said to myself, I feel guilty of this. I might have been more than the 1%, but maybe not that much more 5% of the days in the month where I would email.

So this was a really big eyeopener for me. You know, I knew that I had to step aside from these like small irrational fears of annoying people of feeling like I was too much because honestly, an average open rate across industries, they hover around 20 to 25%. Like depending on where you read, and I know for a lot of, you're speaking to a client of mine, she's got 70 people on her list, and she's got an open rate of 50, 55 plus.

Absolutely huge. So obviously the smaller your list, the higher the percentage. I have about 7,000 people on my list, so I have a open rate of about 30 to 35%. So that's fine. Like I'm, I'm happy with that and that's growing. But let's go back to the industry averages. If you hit your average of 20 to 25%, meaning that 75% of people aren't even seeing any one email you send, if you only send twice monthly emails.

Only a portion open it. You are barely visible anyway. And yet here I am and here are a lot of coaches panicking about overwhelming their list. So this is something that I really wanted to share with all of you because to my clients who have under a hundred people on their list, and if you are sending two emails a month, you are worried that they're feeling bombarded.

I wanna ask you, if this is relative to you, how would you act if your list had. 1000 people on it, 10,000 people on it. I really believe that you would not hesitate. You would email weekly at a minimum, maybe like a really beautifully done newsletter. You would promote really confidently during your open launches and you would be fine sending three to five emails during a launch, and you would assume that they've opted in because they wanna hear from you.

They actually want to know your updates. They wanna know what's going, you know, up on sale. They want the exclusive invites and the exclusive offers. They wanna hear from you first. They want the convenience of you sending them a link that's going directly to a YouTube video you've made so that they don't have to go digging around the internet to try and find stuff of yours.

So this is something that I know for sure I needed to get over. And if you do have a smaller list, let's say you've got a hundred people on your list, you know that. But the person sitting on your list doesn't, the person opening your email doesn't think, oh, I'm one of 63 subscribers. I can't believe they're spamming me.

They just think, great. I joined this list because I care about this person's perspective, is here to help me. And if someone opts in, they are literally raising their hand and saying, Hey, keep me in the loop. Tell me what you're selling. Tell me what you're thinking about. Make me an offer. When I shifted into consistent selling, I stopped protecting people from my business.

That was a really big realization for me, and instead, I started to really trust that the right ones wanted to hear from me. If people opt out and they unsubscribe, that's great. They're on a different path, and that's actually doing me a favor. That's keeping them in alignment. It's all win win. So I want you to be above average with this.

I want you to kick that silly little fear aside, and I want you to be an above average business operator. And the way we do this is that if most people. Most entrepreneurs are emailing, what was it, one to four times a month. I want you to sit above that baseline. That is what you deserve. And, and if you wanna be a 1% earner, if you wanna be someone who's got, you know, a big audience and a big vision.

The way to do this is through the small, tactical everyday things. Remember I said that at the start of the episode, a lot of these things are small things that create your quantum leaps. So I want you to sit beyond that baseline of emailing four times a month because above average activity produces above average revenue.

You do not get exceptional sales and results or even a level of sales and results with invisible communication. I really feel like I'm speaking to a past version of me right now because some of you are not offering anything, you're, you're not offering people the ease and the effortlessness to be able.

To work with you with, so that's a huge thing. All right. Okay. I felt excited by that. The last thing I wanna share is something that I feel is probably the most vulnerable part that I've been avoiding saying out loud, and maybe it's still a little bit there and I'm still actively working on it. The networking thing, I've done something about it.

I'm going to a networking room on Friday. I'll report back on how that went. So that feels good. The emailing thing. That, that's a fear I'm speaking to that I had early last year and since then I've been emailing every day. So I feel like I'm fully loaded there. Almost at the end of that, you know, silly little fear.

This one still feels active, you know, like I'd say it's, it's right there and I'm like, oh God. Okay, let's do it. Rip the bandaid off. If you've been around me for a while, you probably heard me say somewhere last year that I no longer wanna offer payment plans. So again, it's a very tactical part of the business.

I came to this statement because, you know, there was moments in my business, not all collectively, just over the years where people would, and this is part of business, would fail their recurring payments, they would choose not to pay them, despite me and the team following up. And just being completely out of integrity with the agreement we had around payment plans.

And I fucking hate that. I, I just cannot stand when people don't finish their payment plans. I know that's a really strong statement to make and I understand that there are different financial situations. There's also a part of me that's like, I deserve to be paid for the work I do because it is so good.

The energy is so there. I know that my work is worthy of being fully paid, and there was this moment, this sort of line in the sand that happened and I had two stopped payments, and I just remember saying to Michael, I am done with that. I absolutely cannot stand. Like why do people sign up when they know they can't make the payments?

And it just is something, I guess, from an integrity perspective for me with money, because I treat money with so much respect, I would never do this to anybody else. I have hand on heart, never done this to anyone else. Even if I hated whatever it was I committed to, I would finish that payment. If it was a mortgage, I would never go, you know, into, what's it called?

I don't even know the word for it. Like you couldn't pay your mortgage. Or if I knew that I wasn't able to make a certain payment, I would be really upfront to say, Hey, I need some help extending that out, which has likely happened only once in my early twenties. So anyway, a lot of that personal value stuff felt attacked.

Now I also know that life happens, that the economy is shit right now. That there are people out there who had all the intentions and they end up going through something which is really heartbreaking. You know, their health dips or you know, they lose a loved one or they go through a divorce and shit happens with finances.

And this is the kind of thing that I had to really think about, put myself in the shoes of others. And I've had long conversations with my besties about this and they are the ones that's like literally I feel, grab me by the shoulders, look me in the eyes and just gone. You have to understand this is not an attack on you and you have your personal values, yes, but you also run a business and you must know that it's very common for payments to override, for things not to happen financially.

This is not an emotional attack on you. This is not something that reflects on you and the things that you provide in this world. So, you know, like it's funny when you have people say that to you, and again, I appreciate my friends so much 'cause these are the conversations we need to have. When those payments stopped, I've had two payments in the last 18 months.

Stop. My brain. Didn't say, oh, it's, you know, an admin issue or it's something that they're going through. It said, personally for me, and, and please know, I wasn't angry at my clients, I was more so questioning within. I was asking things like, why couldn't I keep them? Why was I not valuable enough? Why was my content not good enough?

Did they realize that I suddenly wasn't worth it? You know, like all of these really scary, deep fears that escalated so quickly. I made this declaration for 12 months and I think this is good. This is what my energy needed, and, and I don't regret it whatsoever, that payment plans were not going to exist in my business whatsoever.

So on the plus side, everything that I made last year, which was amazing, was completely fully received in full, no refunds, no payments that went backwards, like everything that I received was in full. So if someone wanted to work with me and it was $10,000, they paid 10 K in full. If someone wanted to do like a smaller session, smaller package, two and a half grand, that was in full.

Obviously my low tickets all in full, no payment plans. Ah, anyway. One of my friends said to me, go and look at all of the revenue you've ever received, and then go to the system and, and just have a look at how many total stopped or failed payments you've had ever lifetime. And this is, by the way, such a benefit of having a system like Kartra, which is what I use.

That gives me my whole lifetime data. And I've been with Kartra since I started the coaching business. I was like four months into my business and I decided I was gonna invest in a big system like Kartra, because when you create the container, the container fills, right? So it was really a really good decision.

So I literally have my entire business data, finances, everything under one roof. So I've made about $4.2 million in revenue now. Crazy. It's like unbelievable. I'm so proud of myself. Do you wanna know what my total stopped or failed payments were? $10,000 ever. Out of 4.2 million, 10,000. That's, I worked it out 0.24%.

I'll say that again. 0.24%. So less than a quarter of 1%. I had stopped all failed payments. I was like, holy shit, Ruby Lee. That's just put so much into context around irrational fears. I also had to dig deeper. Did you know that in the coaching membership and installment paid world, so if you have a membership model or any kind of payment plan model, a typical churn or default rate sits between five and 10%.

Sometimes higher, depending on the length of the plan. The price point, obviously volumes, anything under 5% is generally world class, mind blown, considered strong in this particular data point, so 0.24% exceptional financial retention. I was emotionally rewriting my entire business model over something that statistically is microscopic.

Oh, I'm laughing. I'm crying over here. I am just right now live having massive truth bombs. Oh, this is what a rational fear does, right? Like it magnetizes the exception and ignores the overwhelming evidence of success. And I, you know what, I'm gonna go the other side. I had a client of mine who also said, I'm so worried this is gonna happen to me.

I'm, I'm, I'm sick about it. Okay. This client of mine had made, in total, a thousand dollars worth of sales. She was very new to the coaching world, very successful in her corporate world. She's all, you know, starting this little business. And she's made her first a thousand dollars US in sales. And she's like, oh my God, what if like, I get defaults.

So it doesn't matter where you are revenue wise, if you're going, yeah, but ribs, you're $4.2 million in, okay, a client of mine is a thousand dollars in and had this fear and we both just ended up talking this out, laughing, crying, all the things. And you know what, if I had followed that fear, I would've cut off a revenue lever that increases accessibility, conversions, and overall total cash collected.

This is what. Honestly, like me and Meg were talking about, she was really good with this. She's like, snap out of it. Okay. Like we need to talk about this. Why are you cutting off this revenue lever? And that was epic for me. I really, really, really have to thank Meg and I always do, and it's all because there were a few moments in my business, oh, I'm almost eight years in.

That bruised my ego, that hit my value system, that made it feel unjust, but also made me feel like shit. And it's not like my clients made me feel like shit. I made myself feel like that. And that's the thing when my son comes back from some sort of game and he hasn't done as well, he is such an overachiever and he's like, oh, so and so didn't.

Bowl the ball properly to me, or they didn't kick to me properly. And he's like talking about how everything else was outside of him. And I'm like, you've got a bruised ego and you are blaming everything else, but really no one else can make you feel that way but you, and this is a conversation I had to have with myself, so be honest.

Okay? If this is relating to you, please come and let me know on Instagram or some form, like it's bringing up something of yours that's irrationally. In this space of man, like I need to put things into context. I want you to journal on this question. Where are you redesigning your entire business strategy to protect your feelings?

Damn, that's what I needed to hear. That's what I needed to journal on. And then I went in and actually, 'cause I'm a numbers gal, I needed to see the statistics. I need to see what was going on in the industry. Ah, that's big things. Thank you so much for. Being here and listening to this and holding this space for me, and I know all of you are listening to this, just soaking it in, but also we're in this collective energy because let's be real, you know, like all of us, some of us, the collective, you know, we're not doing things, whether that's like.

We're not entering bigger rooms because we are scared that we won't belong, or we are not emailing because we are scared of being annoying or we are not offering payment plans and accessibility because two people defaulted or you think people are gonna default and all of it sounds responsible and all of it sounds safe because it's here to protect us.

You are optimizing for emotional comfort instead of revenue growth and instead of business growth. And if you've chosen a life of being a coach and a mentor, you are also an entrepreneur. And an entrepreneur does not enter this world. Choosing comfort. You've exited comfort. The easiest way to make money in this world is to get a job.

You get paid on time. Hopefully you get your taxes looked after you get your retirement savings looked after you get insurances paid for you, man, you do not become a coach and mentor to be comfortable and you cannot scale whilst cushioning your ego. There's something that came up in a healing session of mine.

You cannot grow without cushioning your ego. So here's what I want you to do, and this is something I did, and if it works, please, please do this. Audit the data, not the drama. Okay, look at your numbers. Refund rate, churn rate, email, open rate, conversion rate, um, click through rate, save rate. Stop building your entire belief system around isolated incidents, okay?

The math will calm you down fast, no matter how big your following is or how many people we have. The fact of the matter is the numbers will not lie. If you are trying to make the numbers lie, then you need to go find a bestie who can show you the other way. Go to your coach, show her or him the numbers, and they'll be able to interpret it differently to you 'cause you're too close to it and you're emotionally charging the numbers.

Number two, choose the thing that scares you the most right now and go do the damn thing. So for me, that was choosing the room and the networking space I wanted to be in. So if that is, you know. A networking event, even maybe hosting. If you wanna host one and you've decided, you know, I really would love to pull some founders together and do it an intimate dinner.

Put that offer out there. If you are thinking about launching a mastermind, you're so scared. That's the thing that is scaring you right now. Go and do it. Okay? Let your identity catch up with you once you make that first move. And lastly, commit to whatever consistency you've avoided. For me, it was emailing.

For you, it might be just posting one more time this week, and that becomes your new average because I want you to aim above average. Remember what I said earlier, your visibility is going to compound. You're not annoying people because of it. They have opted in. They have followed you. They have asked you to keep them in the loop and trust that.

Stop playing small in their inbox. Stop playing small online, wherever that is. And if you do see unfollows and unsubscribes and people blocking you, that's not you. That's not you. You have to do your thing. That's their journey, and you cannot even begin to imagine what they're going through. So thank you.

Thank you again for being here and for listening to this. And that all of us collectively are auditing our fears and it seems like such a good time to do it because we are in Mercury retrograde, and I heard an astrologer say the other day that as Mercury is retrograde right now and things are.

Possibly a little harder to communicate and to kind of see clearly. It's a really good time to do everything that starts with re, so it's like reinvent yourself or rest, you know, re or reassess. This is what we're doing here. Rearrange our beliefs. Reintroduce the thing that once bruised you, and gently look at that and go through the things where you can treat yourself kindly around that and build from the evidence, build from your truth.

Not from emotion and not from some irrational fear. Okay, I'm so excited to continue growing with you. I'm so excited to hear about how this episode has hit you the most. Come on over to Instagram and go and check out the show notes for all of the links and resources to help you build your wildly abundant business.

Love you all so, so much. Big kisses, and I'll see you in the next one.